This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should do. As a quick refresher, we were talking about our integrated communication process and how it applies to our clients. Our process, the 8THIRTYFOURmula is unique to us. We spent […]
By now, you’ve probably realized how much we freaking love strategy; combined with data it’s a match made in heaven. They’re a great place to turn when things get a little complicated, like you know…a pandemic. Life is a weird nowadays, and that means businesses have to adapt quickly. Marketing is more important than ever, […]
Chances are if you’re reading this blog, you know Kim. Maybe you’ve met her in passing or maybe you’ve known each other your entire lives. Either way, you’ve probably realized that she’s pretty damn unforgettable. We love that about Kim. In fact, we love a lot of things about Kim (and if that sentence stays […]
In the past week, we have launched several robust digital ad campaigns for our clients to communicate their ability to assist during COVID-19. In the midst of a crisis, companies innovating, finding opportunity and staying visible will be in the best position when we start to come out of this. As small businesses, we are […]
Do you recall the last great story you read, watched or viewed? Don’t give us that crap about how you don’t read because you don’t have time. Every time you scroll Facebook or Instagram you’re reading, whether it’s a post, video or an article you click on. A story doesn’t have to be a 1,000 […]
Hey. Stop scrolling on Facebook for like one second and listen up. Social media is a great way to reach your audience and show off your branding (if you don’t like your branding, we should talk). People ask us all the time about the ROI of social media. Can you make money off of it? […]
‘ello! Boss lady here. Today, I want to chat about time management and the absolute evil necessity of deadlines. Deadlines are the worst. They are always hanging over your head. They’re seriously annoying…am I right? Here is why your wonderful, charming, intelligent marketing agency sets those arbitrary deadlines (by the way, I am using “arbitrary” […]
In the words of so many shoppers, “It’s the best day of the year!” Black Friday is only a few days away, meaning people everywhere are mapping out their battle strategies to make sure they’re the first to get that hot item at a super low price. It’s kind of crazy, isn’t it? Even if […]
We live in a strange and crazy world. Just look around. Cars can sort of drive themselves, our president has a terrible spray tan, and people make hundreds of dollars a day just by taking photos and posting them online. It’s pure insanity. While we could have never predicted that Adidas would test their shoes […]
In our latest Happy Hour Hustle, Kim and Emily discuss all the things you didn’t know you needed to know about influencers. The term “influencer” is pretty self-explanatory; this is someone who “influences” other people to do something, like get out their credit card and make a purchase. Influencers have found their way into […]
