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Writing Stories Your Audience Will Love

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A picture of office supplies on a white table.

Do you recall the last great story you read, watched or viewed? Don’t give us that crap about how you don’t read because you don’t have time. Every time you scroll Facebook or Instagram you’re reading, whether it’s a post, video or an article you click on. A story doesn’t have to be a 1,000 word essay. Hell, it doesn’t even have to be words. It is something that captures your attention and evokes emotion (at least that’s how we define it).

Pick the Right Medium

The right medium depends on your audience. You can choose from a whole bunch of content types, like:

  • Infographics
  • Videos
  • Social posts
  • Blogs
  • Articles
  • TikTok videos (you’ll have to ask Kim about this one)
  • Music (Shakira and J-Lo certainly told a story during the Superbowl Halftime Show. Most people missed it because of the—gasp!—stripper pole, but the story was there, nonetheless.)

Once you find the right medium, you’ll be able to talk to your audience where they are. That’s how you start to get their attention. Still, there’s a whole lot more to the process.

Think of Them

When it comes to developing, writing or composing a story, you need to connect with your audience and factor in how they receive information. You also need to figure out the type of info that resonates with them.
Ask yourself the following questions:

  1. What is the point I need to convey?
  2. What action do I want them to take?
  3. What will resonate with them?
  4. How do I grab their attention?

This is the exercise we go through daily when writing blogs, press releases, pitches, videos, posts, etc. We wish more people would utilize these questions before speaking. Imagine how much quicker meetings would go if we cut out all the filler.

See It in Action

Now for an example. Keep in mind the majority of news that comes out of companies is not earth-shattering or really that enticing. Our job as communication professionals is to find the “angle” or relevancy to the audience. It’s why it’s kind of important to define who your audience is. If you don’t know, contact us.
What we started with: Michigan Biennial Women’s Leadership Report
What we rolled with:

  • Barriers facing women entering the c-suite
  • Why more women should be running publicly traded companies
  • Men as allies: how can they help?

Results:

Another example: Phoenix Society for Burn Survivors
What we started with: A twin sister was burned in fire at a young age.
What we rolled with:

  • Identical twin sister is reminded everyday of what life should’ve been
  • Overcoming adversity as a burn survivor
  • Sister pursues career in medicine after her sister’s burn trauma

Results:

Knowing how to connect with audiences is what we do and telling stories is our jam. Connect with us, and we’ll get those results you’ve been craving.

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Open post by 8thirtyfour with ID 18184361581395721
The way you show up at work shapes how people remember you. Last month, alyshiahull joined bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you. Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

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Open post by 8thirtyfour with ID 18099893149922914
The power of the Women's Entrepreneurial Fellowship, in a graduate's own words: "Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting. Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team. A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses." — Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate. Applications for the next cohort are now open. Link in comments.

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Open post by 8thirtyfour with ID 17903563788460776
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Open post by 8thirtyfour with ID 18141485725556889
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Open post by 8thirtyfour with ID 18054365240537765
"If you don't get up and grind every day, the needle isn't gonna move." We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US. Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job. Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

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Open post by 8thirtyfour with ID 17895511302506558
It's 9 months that is impossible to sum up in a video - but here's just a taste. This Women's Entrepreneurial Fellowship is resources, mentorship, and connections that you can't build anywhere else. We're so exicted for what the next cohort will bring. Apply now at the link in bio. smallbusinessassocofmichigan