June 28, 2019

Kim is Not an Influencer (Influencer Marketing 101)

Share the goods.

In our latest Happy Hour Hustle, Kim and Emily discuss all the things you didn’t know you needed to know about influencers.
The term “influencer” is pretty self-explanatory; this is someone who “influences” other people to do something, like get out their credit card and make a purchase. Influencers have found their way into the lucrative business of advertising and are slowly taking over the world (or at least Instagram).
According to Social Media Today, a whopping 99 percent of influencers are found on Instagram, with the next highest being 70 percent on Facebook.
If you follow any celebs on Instagram (we know you do), then you have likely seen them occasionally post to promote a new credit card, baby product, toothpaste, fitness item and so on; this is indicated by the #ad or #sponsored at the end of the promotion.
Love ’em or hate ’em, influencers are not going anywhere. We have seen a significant increase in influencer marketing in the last year and there is no indication this will end in 2019.
When working with influencers, there is lots to know. We cover it all in our podcast.

Recent Musings

Kim stands in front of 3 women, her hand is on her hip and she's in front of a whiteboard smiling.

5 Biggest Mistakes Companies Make in a Crisis (and How to Avoid Them)

Panel table set up with microphones, water bottles and name cards for a perimenopause discussion featuring three guest panelists.

It Is Time to Have More Uncomfortable Conversations About Perimenopause

Kim stands at the front of a room. She's holding a microphone giving a speech to a room full of PR professionals.

Keeping Humans in the AI Loop: A Guide to Responsible AI Adoption

Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids

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