June 28, 2019

Kim is Not an Influencer (Influencer Marketing 101)

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In our latest Happy Hour Hustle, Kim and Emily discuss all the things you didn’t know you needed to know about influencers.
The term “influencer” is pretty self-explanatory; this is someone who “influences” other people to do something, like get out their credit card and make a purchase. Influencers have found their way into the lucrative business of advertising and are slowly taking over the world (or at least Instagram).
According to Social Media Today, a whopping 99 percent of influencers are found on Instagram, with the next highest being 70 percent on Facebook.
If you follow any celebs on Instagram (we know you do), then you have likely seen them occasionally post to promote a new credit card, baby product, toothpaste, fitness item and so on; this is indicated by the #ad or #sponsored at the end of the promotion.
Love ’em or hate ’em, influencers are not going anywhere. We have seen a significant increase in influencer marketing in the last year and there is no indication this will end in 2019.
When working with influencers, there is lots to know. We cover it all in our podcast.

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Something on Your Mind?

Leave it to Scrappy Doo to keep our days interesting.

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Leave it to Scrappy Doo to keep our days interesting.

New Happy Hour Hustle episode out now! Kim sits down with Meredith Klein, the woman behind the iconic hat and the Substack everyone in comms actually wants to read, @meredith.and.the.media.

Kim and Meredith talk about personal branding, networking without the ick, why “believe it until you achieve it” beats “fake it till you make it,” and what it takes to really own your worth.

Meredith is a communications executive with nearly two decades of experience at some of the biggest names in the game: Walmart, Pinterest, and Jet.com, to name a few. She`s the author of Meredith & The Media, a wildly popular Substack on the latest news, moves, and trends in media, featuring exclusive interviews with leading journalists on what`s driving their coverage. She’s a PRWeek 40 Under 40 honoree and regular contributor to Inc. She’s the person in the room who actually knows everyone and makes sure everyone else knows each other too. Basically, if comms had a connector-in-chief, it would be her.

Grab a martini (with extra olives) and get ready for some F-bomb filled wisdom. Listen now on Spotify, Apple Podcasts, and watch the whole episode on Youtube!

Link in bio.

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New Happy Hour Hustle episode out now! Kim sits down with Meredith Klein, the woman behind the iconic hat and the Substack everyone in comms actually wants to read, @meredith.and.the.media.

Kim and Meredith talk about personal branding, networking without the ick, why “believe it until you achieve it” beats “fake it till you make it,” and what it takes to really own your worth.

Meredith is a communications executive with nearly two decades of experience at some of the biggest names in the game: Walmart, Pinterest, and Jet.com, to name a few. She's the author of Meredith & The Media, a wildly popular Substack on the latest news, moves, and trends in media, featuring exclusive interviews with leading journalists on what's driving their coverage. She’s a PRWeek 40 Under 40 honoree and regular contributor to Inc. She’s the person in the room who actually knows everyone and makes sure everyone else knows each other too. Basically, if comms had a connector-in-chief, it would be her.

Grab a martini (with extra olives) and get ready for some F-bomb filled wisdom. Listen now on Spotify, Apple Podcasts, and watch the whole episode on Youtube!

Link in bio.

Come down this Thursday to support our friend and fellow margarita lover, @khristiansilvisforhd84, in her run for Michigan`s 84th House District. We promise there will be cold drinks, delicious food, and a dog or two...or three.

The primaries are under a month away and we need your support! Help us build more margarita momentum for Khristian this Thursday at 6 p.m.

RSVP today — link in our bio. See you on Thursday.

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Come down this Thursday to support our friend and fellow margarita lover, @khristiansilvisforhd84, in her run for Michigan's 84th House District. We promise there will be cold drinks, delicious food, and a dog or two...or three.

The primaries are under a month away and we need your support! Help us build more margarita momentum for Khristian this Thursday at 6 p.m.

RSVP today — link in our bio. See you on Thursday.

The way you show up at work shapes how people remember you.

Last month, @alyshiahull joined @bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

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The way you show up at work shapes how people remember you.

Last month, @alyshiahull joined @bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of @bodespeaks and her team.

A sincere thank you to @smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

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The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of @bodespeaks and her team.

A sincere thank you to @smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

@bodespeaks joined @cuzzinjustin on the @strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

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