Marketing vs. Advertising vs. Public Relations
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while…
Category: Marketing Strategy
Reputation Management: Why it Matters
Here’s a hard truth: your reputation can make or break your business or brand. In today’s world, if you’re not taking the time to manage…
How to Tell a Captivating Brand Story
The key to making a brand stand out from the competition is engaging audiences with a captivating story. We’ll use the 8THIRTYFOUR story as an…
You Need More Than Luck – You Need Us
A lot of people would like to believe that famous phrase, “If you build it, they will come.” As romantic as it may sound, that…
How to Rock a SWOT Analysis
What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on…
Client Love: Rx Optical
Rx Optical, a leading eye care provider in Michigan, is deeply proud of their history in the Great Lakes state, and they pride themselves on…
One Month into Your Digital Advertising Plan: Now What?
You did everything right. You set your goals, you decided what you wanted to achieve in the new year, and you began implementing tactics to…
Take Relationships to the Next Level
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human…
Public Relations and Digital Marketing: A Modern Love Story
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make…
Don’t be Absurd! (November 20 is National Absurdity Day)
November 20 marks “National Absurdity Day” – did you know that was a thing? Neither did we, honestly, but we still love the idea of…