If you opened your personal email right now, we bet you’d immediately be face-to-face with about a hundred newsletters. How many emails do you have from Starbucks? Target? DSW? Better yet, how many of those things have you actually opened? Probably, like, memo-rably few, right? Inboxes can get so crowded with newsletters that some clients […]
Edit: This post is great, but the new version is even better. First off, if you are a college student who found this blog while rushing to finish your “Communications 101” term paper that is due tomorrow, good luck! Because we know that terminology within the communications industry can be confusing and sometimes blend together, […]
Here’s a hard truth: your reputation can make or break your business or brand. In today’s world, if you’re not taking the time to manage and monitor your online reputation, you’re screwed. People love to speak their minds (that’s like…literally the point of social media), and without you to manage it, that can be murder […]
The key to making a brand stand out from the competition is engaging audiences with a captivating story. We’ll use the 8THIRTYFOUR story as an example. Our story has intrigue, drama, adversity, failure, humor – all of the key elements to pull the audience in and keep them on the edge of their seats. Making […]
A lot of people would like to believe that famous phrase, “If you build it, they will come.” As romantic as it may sound, that line of thinking only works in Field of Dreams or Wayne’s World. In order to plan and execute a successful integrated marketing campaign in the real world, you can’t rely […]
What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on the same page regarding the company’s position in the marketplace, and helps to identify strategic opportunities for a brand. Strengths and weaknesses are internal to the company (think: quality, proprietary […]
Rx Optical, a leading eye care provider in Michigan, is deeply proud of their history in the Great Lakes state, and they pride themselves on creating exceptional experiences for each and every patient. They are also dedicated to promoting inspiring, sustainable careers for their team members. Michigan Roots Rx Optical was founded in Kalamazoo, Michigan […]
You did everything right. You set your goals, you decided what you wanted to achieve in the new year, and you began implementing tactics to make your advertising dreams a reality. That was a month ago, and now you’re looking at the data that’s coming in and thinking to yourself, “Man. Am I doing this […]
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human connection is core to all that we do. If you fail to connect to your target audience, you will have little — if any — success long term. That is […]
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make some sense, the evolution of the internet has had a drastic impact on traditional public relations and marketing efforts. In a world where journalists can find their own stories through […]
