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Generate Leads Through Social Media

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An image of a phone on a marble counter with the facebook app in focus.

Hey. Stop scrolling on Facebook for like one second and listen up. Social media is a great way to reach your audience and show off your branding (if you don’t like your branding, we should talk). People ask us all the time about the ROI of social media. Can you make money off of it? Is it only for selfies and cat memes? Since we’re not into cats (sorry Ro), lets chat money. Here are some tips to garner qualified leads through social media and turn your impressions into revenue.
Side Note: To know if the below is working, you need to have tracking set up and you need to be analyzing it constantly.

BE THE EXPERT

The first step to finding leads on social is to post something worth reading. Social media can feel like shouting into the void, cause it kind of is.

Make relevant, shareable content. It can be as simple as industry facts or an in-depth case study and testimonial. Your team members are the experts at what they do. Capture that knowledge and prove to the world that you know what the heck you’re talking about.

Also, showcase your team and where you are throughout the week, people want relatable content.

BE MULTI-PLATFORM

And we’re not just talking Facebook. Take LinkedIn, for example. The statistics about how often people share relevant, engaging LinkedIn content are surprisingly good. Don’t underestimate the value of that reach, especially if you’re trying to land smack dab in front of business decision makers.

By publishing articles through LinkedIn with a call-to-action, you are directing people to your website where they will then see how truly awesome you are. Need help with your website, we got you.

BE MULTI-MEDIA

On the LinkedIn note, they recently announced live-streaming for pages. Do you have a live-streaming strategy? Do you have a video strategy? What about infographics? Images? Events?

Your audience is busy, and they might not want to watch a 30-minute video or read a ten-page white paper – no one has that amount of time. Repurpose your content into a format that works best for them and share it on the platforms where they are. The short version? Give them what they want where they want it.

BE PERSONABLE

Be memorable.  This helps cut through the clutter of what can otherwise be just another tweet that’s fighting for attention. When your posts have flare, people care. Yeah, that rhymed…

If you speak your audience’s language, they’re going to feel better about getting in contact with you. People do business with people they like.

BE REACHABLE

When people reach out to you, make it as easy as possible. Is your phone number listed on your profiles (is it even a number you answer)? Do you respond to comments quickly? Do you remember to check your direct messages? Please remember to do this.

Remember that the first interaction with you can determine how a person thinks about you forever. Respond promptly, professionally, and with a follow-up plan to convert and onboard those customers.
Overwhelmed? Talk to the experts who are also personable and reachable. That’s right. You guessed it. We mean us!

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

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Link in bio to learn more.

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

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Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

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Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

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Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.