February 7, 2017

How Facebook Live can help your business grow

Share the goods.

Oh, the ever changing Facebook algorithm…
If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve created the following perks for their latest attention grabbing feature:

Notifies friends and followers when you are live.
Allows pages to schedule a live video.
All of these officially announced updates.
- Live stream from the desktop.
- Invite live contributors without granting page access.
- Live video in Facebook groups.
- Video insights and analytics.
- Comment pinning.
- Permalinks
- Crossposting of previous live sessions

Video can be scary to jump into, especially when it is live, but there are a lot of benefits to your business.

Play the algorithm game and get noticed.

So many businesses complain that their Facebook pages are losing engagement and impressions, yet this occurs because businesses aren’t adapting to the latest algorithm. By implementing more Facebook Live content, businesses can get in front of their competitors in an organic way. This also allows employers to avoid paying to be that intrusive (and annoying) sponsored ad at the top of the Facebook feed. By implementing Facebook Live, you’ll be at the top of the feed regardless.

Go beyond your comfort zone and create truly engaging content.

Break through the noise by doing what others are not. Be ahead of competitors by creating engaging Facebook Live content, because as we previously stated, chances are you’ll be at the top of the user’s Facebook feed. The point of Facebook Live is to increase engagement and collaboration efforts. While live, users are able to ask you direct questions and provide real time feedback. There is no better way to engage with your audiences.

Perfection isn’t necessary.

You don’t need to be picture perfect to make an impression with Facebook Live. You only need a good connection, a projecting voice, and a planned purpose for your video. The imperfections of Facebook Live allows you to seem more personable with your audience, which is always a plus.
Our word of advice: Stay ahead of the curve, and start implementing live video before Mark Zuckerberg changes the Facebook algorithm, yet again. If you’re not convinced, take a look at these business success stories.

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Something on Your Mind?

A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

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A little rain didn’t slow @bodespeaks down.

Kim was in Washington, D.C., this past week for #AUSA2026 - three days where Army leaders, industry partners, and the defense community come together for innovation, insight, and connection.

We can’t wait to hear some of her takeaways. Stay tuned for more soon.

@ausaorg #DefenseIndustry #Leadership #AUSA

Who made all these rules anyway?

Don’t wear color. Don’t share your ideas. Don’t put yourself out there. Don’t talk about your family.

We’re told to follow them, but @bodespeaks says question every single one. Then uncover your big hairy audacious goal, throw out the rulebook, and build a personal brand that actually works for you.

Thank you to Aggie and Cristy for having Kim on the @badass_women_in_business Podcast and, well... for being total badasses.

Listen to the full episode in bio.

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

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We had some fun in the office this week and asked some of the 8THIRTYFOUR team what “square up” means.

Surprisingly, the Gen Z of the group got it, but one of our Gen X’s did not (not saying any names…)

How do you “square up”?

#trending #fyp #squareup #agencylife

The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

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The 834 Learning Hub is where we throw fun shindigs, where cool people come to work, where Big Deal Energy gathers, and where we push you to get uncomfortable.

It’s not your typical event or coworking space - and we like it that way. The lighting, colors, wallpaper, layout, and yes, the dogs, are all very intentional.

If you need a spot to host your offsite team training, leadership quarterly, photo shoot (dogs can be included), or you just need a space to network or cowork - reach out.

We got the goods:
- A sweet sound system
- State-of-the-art digital whiteboard
- A really big T.V. Like it’s big.
- Your own private entrance
- Free parking
- A dog (or two) if you ask nicely

Drop us a line at hello@8thirtyfour.com or click the link in bio to rent the Hub today.

We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

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We love Dr. Karen May’s mission.

What if we taught our daughters AND our sons about women’s health, hormones, and pregnancy? Not as a whispered “talk” or a one-time awkward conversation. Just normal dinner-table stuff.

The girls deserve to know what’s coming (perimenopause shouldn’t be a surprise party nobody wanted). And the boys? They’ll be partners, dads, coworkers, and bosses to women going through all of it.

Thank you, Dr. May, for sharing your best practices to keep the women’s health conversation going at our Uncomfortable Conversations | The Pause event.

Showing up to an interview with an iced coffee? Not the move… unless it’s for @bodespeaks

#icedcoffee #agency #PR #trending #grandrapids