As I scroll through my social media feed, I notice that 40-percent of posts are typical social media posts (Engagement announcements, baby milestones, dogs pictures, and food pics), and the other 60-percent of posts are product advertisements, but they’re not exactly ads. They’re influencer posts. These posts tend to come from social media users whose […]
I get it, you’re busy, and getting your business’s Facebook page up-and-running might be the last thing on your list of things to do today, but it shouldn’t be. More often than not consumers are finding businesses through their social media profiles, especially Facebook. The last thing you want is for someone’s first impression of […]
Videos are scary to make. No one likes the sound of their voice or the way they look on camera, much less putting themselves out there to be critiqued. To that we say – too bad. Leveraging YouTube is a great opportunity to promote your business. YouTube is a great way to promote your business, […]
Strategy Strategy is a flexible document, create it, but don’t let it sit on a shelf somewhere. Review this weekly if you can, it helps keep the train on the tracks and allows for alignment of social to business value, not just social for social sake. This document doesn’t have to be complicated either. Usually […]
That is it, it’s decided. Innovation is dead. We are now living in a world where everyone copies everyone else and then launches it as a new, never been done before feature. Hell, they’re so lazy they don’t even bother calling it anything different. We’re talking about Instagram Stories, Snapchat Stories and now Facebook Stories. We […]
One of the biggest challenges that brands encounter when maintaining or launching an online presence is keeping a consistent voice and tone. A brand’s voice is the first experience a consumer has when they engage with you over social media. An inconsistent brand voice can turn a potential customer off. Developing a brand’s messaging and personality/voice is just […]
Social media is an important tool in your marketing toolbox and we often discuss how to make use of it on our blog. What we don’t often cover is the not so sexy stuff like demographics, user base, and other platform data. Understanding the audience within each platform is essential if you actually want to […]
Oh, the ever changing Facebook algorithm… If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve […]
The biggest complaint when Instagram Stories came out was that it was practically the same exact thing as SnapChat. Yes, their purpose is the same. But no, they aren’t the same when you consider audience, viewership, usability, or reach. So what is a business to do with these platforms? Pick one over the other? Pick […]
We had a whole list of brand fails primed and ready to go for this blog, but over the weekend, a local brand demonstrated first hand a massive, “holy what, they did that?” brand failure. So, we scrapped what we had to focus on the hot mess happening on the Alpine Fricano’s Pizza Facebook page. […]
