For as long as LinkedIn has been around, it seems that many professionals are still a little unsure of what it is, how it should be used, or how they should behave on the site. LinkedIn is essentially a networking site for business professionals. It’s an extremely valuable tool for connecting with like-minded professionals, expanding […]
Does the following scenario sound familiar? You craft a witty Facebook post for your business page, add a few funny emojis, giggle to yourself the entire time, positive that this post is about to entertain your customers and go viral. You post, then you wait for the likes to start rolling in. Except, they don’t. […]
Social media accounts can be a beast to manage. The secret to staying on top of social media management is using tools that will help you manage your time effectively. If you’re looking for a few easy ways to make social media management easier on yourself, then look no further. Here are five of our […]
As I scroll through my social media feed, I notice that 40-percent of posts are typical social media posts (Engagement announcements, baby milestones, dogs pictures, and food pics), and the other 60-percent of posts are product advertisements, but they’re not exactly ads. They’re influencer posts. These posts tend to come from social media users whose […]
I get it, you’re busy, and getting your business’s Facebook page up-and-running might be the last thing on your list of things to do today, but it shouldn’t be. More often than not consumers are finding businesses through their social media profiles, especially Facebook. The last thing you want is for someone’s first impression of […]
Videos are scary to make. No one likes the sound of their voice or the way they look on camera, much less putting themselves out there to be critiqued. To that we say – too bad. Leveraging YouTube is a great opportunity to promote your business. YouTube is a great way to promote your business, […]
Strategy Strategy is a flexible document, create it, but don’t let it sit on a shelf somewhere. Review this weekly if you can, it helps keep the train on the tracks and allows for alignment of social to business value, not just social for social sake. This document doesn’t have to be complicated either. Usually […]
That is it, it’s decided. Innovation is dead. We are now living in a world where everyone copies everyone else and then launches it as a new, never been done before feature. Hell, they’re so lazy they don’t even bother calling it anything different. We’re talking about Instagram Stories, Snapchat Stories and now Facebook Stories. We […]
One of the biggest challenges that brands encounter when maintaining or launching an online presence is keeping a consistent voice and tone. A brand’s voice is the first experience a consumer has when they engage with you over social media. An inconsistent brand voice can turn a potential customer off. Developing a brand’s messaging and personality/voice is just […]
Social media is an important tool in your marketing toolbox and we often discuss how to make use of it on our blog. What we don’t often cover is the not so sexy stuff like demographics, user base, and other platform data. Understanding the audience within each platform is essential if you actually want to […]
