Social media continues to be a huge communications opportunity for companies of all sizes and industries. Making the most of any social channel requires that you offer timely and interesting content, and in a voice that is uniquely yours. This means that your posts, and responses, are consistent in vocabulary, tone, and overall style so […]
Facebook is returning to its roots. And while this might mean a breath of fresh air for users, it will present challenges for businesses and brands. Mark Zuckerberg announced yesterday that Facebook’s newsfeed will change (again) and begin encouraging “meaningful interactions” that encourage users to “build meaningful relationships.” The Facebook algorithm that powers your newsfeed […]
Word on the street is that Twitter isn’t doing so hot. But, this isn’t exactly news. For the last couple of years, experts have speculated on the impending demise of Twitter. However, despite speculation, it continues to be the 3rd most popular network behind Facebook and Instagram, with 75.49 million unique visitors each month. THE […]
There’s no question that technology has made our lives easier in so many ways. (i.e. wine delivery via Shipt, monthly shipments of toilet paper and coffee beans to your doorstep thanks to Amazon, connecting with distant family on Facebook, and having dinner delivered to your couch via UberEats … just to name a few) But, […]
Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site. While a ton of people use it (over 65 million business professionals from around the world, to be exact) it’s still pretty clear that not all users know exactly what to do when using LinkedIn, especially if they […]
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since then, the plot has thickened. Now we’re discussing pitching to the media over social platforms. As the previous blog mentioned: “Reporters receive hundreds of emails […]
Question: Are you going to read an article listing the average temperature around the world for the last one hundred years? Probably not. But you would probably take the time to study a chart or images that presents that same information. The world around us is driven by visual information and no matter your industry, […]
For as long as LinkedIn has been around, it seems that many professionals are still a little unsure of what it is, how it should be used, or how they should behave on the site. LinkedIn is essentially a networking site for business professionals. It’s an extremely valuable tool for connecting with like-minded professionals, expanding […]
Does the following scenario sound familiar? You craft a witty Facebook post for your business page, add a few funny emojis, giggle to yourself the entire time, positive that this post is about to entertain your customers and go viral. You post, then you wait for the likes to start rolling in. Except, they don’t. […]
Social media accounts can be a beast to manage. The secret to staying on top of social media management is using tools that will help you manage your time effectively. If you’re looking for a few easy ways to make social media management easier on yourself, then look no further. Here are five of our […]
