Oh, the ever changing Facebook algorithm… If you struggle to stay up to date on the Facebook news feed changes, you’re not alone. One of the latest updates Facebook has made is prioritizing live video content that captivates users attention for longer periods of time. It’s no surprise that Facebook really cares for their Live feature, as they’ve […]
The biggest complaint when Instagram Stories came out was that it was practically the same exact thing as SnapChat. Yes, their purpose is the same. But no, they aren’t the same when you consider audience, viewership, usability, or reach. So what is a business to do with these platforms? Pick one over the other? Pick […]
We had a whole list of brand fails primed and ready to go for this blog, but over the weekend, a local brand demonstrated first hand a massive, “holy what, they did that?” brand failure. So, we scrapped what we had to focus on the hot mess happening on the Alpine Fricano’s Pizza Facebook page. […]
If you’re not willing to pay for it, you better work for it. Getting noticed on Facebook as a brand seems to get more and more difficult every time we read an update from The Zuckerberg. We’ve known for a while now that the best — or only way — to get impressions is to […]
An Overview of LinkedIn Advertising Options Odds are you’ve received a sweet advertising credit from advertising on LinkedIn a try. There are a few different types of advertising you can use – some that are for budgets of $10,000 or more, there are text ad options (think Google Adwords in LinkedIn) and also Sponsored Content. We’re […]
Social media is a complex and ever-evolving animal. It seems like every few months, there’s outrage over a new Facebook feature and (surprise!) everyone calms down and gets used to it within a few days. We’ll admit, there is a lot to understand about social media. There are plenty of platforms out there and it’s […]
One of the reasons clients choose 834 is because we know our shit. We help mentor and guide our clients in all aspects of marketing in order to give them the best possible outcome. Recently, a client came to us to get our opinion on disabling Facebook comments. They were discouraged by the negative comments […]
Social media is great for sharing memes and political rants, but for businesses, it’s key to growth. Look at it this way: a social media profile (or, as we suggest, profiles) is essentially free advertising. Use them to their fullest and you can get your business in front of new eyes every day. Key to […]
Ever Wonder Where the Heck Did That Image or Content Came From? How many times have you posted a link to share on your social media channels and thought, where the heck did that image or content come from? It happens on all social channels when you share a link: Twitter, Facebook, LinkedIn – you […]
We’ve established on this blog multiple times that social media is a powerful tool. It’s a free way to put your business or personality out there for other people to follow and connect with. Social media is also a delicate tool. If you wait too long to respond, don’t update frequently and spend too much […]
