REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
$0.00
Shopping Cart

Shopping Cart

No products in the cart.

Return To Shop

Shopping Cart

No products in the cart.

Return To Shop
Close search

Utilizing YouTube for Business

Share This Post:

Videos are scary to make. No one likes the sound of their voice or the way they look on camera, much less putting themselves out there to be critiqued. To that we say – too bad. Leveraging YouTube is a great opportunity to promote your business.

YouTube is a great way to promote your business, products and people. It has been around since 2005, and is currently the second largest search engine, processing 3 billion searches each month. It is bigger than Bing, Yahoo!, and AOL combined.

Now that you’re sold on leveraging videos, here are some tips for incorporating YouTube into your strategy.

How to Use YouTube for Business:

  • Create consistent content. Map out a 3-month calendar that outlines themes, guests and calls-to-action.  Start with posting once a week and if the response is good, consider upping it to twice a week.
  • Always have a call-to-action. This could be, “please ‘like’ our video,” “share our video,” or “mention this video and receive 10% off.” Be creative.
  • Optimize and customize your channel. Add keywords, a description, colors, links and images. This also will help people find you when searching on the Google.
  • Add category and tags. Last we checked there were over 15 categories in YouTube to o choose from. You can also manually add extra tags and variations on those tags.
  • Collaborate. Bring in businesses that you partner with to be a guest. This will increase your reach as that company is going to share over their networks. Chat with your customers about their experiences interacting with your brand – others talking about you is much more effective than you talking about yourself.
  • Add subtitles. A person can then watch your video at anytime with the sound off. Which means they can watch at work without their boss knowing.
  • Share your video. Embed the video on your website, blog or your Facebook page. Your videos need to exist outside of YouTube to ensure success.
  • Short and simple. Keep it short. Those cat videos you see are never more than a minute tops. The shorter they are the more shareable they become. Hell, you might just go viral (don’t get us started on this).

How Not to Use YouTube for Business:

  • Do not make 20 minute videos – ain’t nobody got time for that. We are busy people and we get distracted easily. Videos need to be short, to the point, entertaining and have a call-t0-action. If you are just creating it to stroke your own ego, then go ahead but no one is going to watch.
  • Don’t be self-absorbed. If you are only going to blather on and on about your company then you are missing the point. No one wants to be friends with the person that only cares about themselves. Boring.
  • Stop with the close-up. We do not want to see your pores or up your nose. Pick an appropriate setting and change it up consistently.
  • Don’t expect people to find you. You can’t just set it and forget it. If you only post on YouTube, then how will anyone even know your channel exists? YouTube is just one tool in your tool box.

We could go on and on but for the sake of brevity and us practicing what we preach, we will end on this note: The total number of people who use YouTube is 1,300,000,000.

Yeah, just let that sink in.

Responses

Your email address will not be published. Required fields are marked *

Search

Recent Posts

Something on Your Mind?

Let's Chat

If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

1 0
Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.