The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO.
If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what
Would you believe we consulted Rolling Stone for this blog? We did. Everyone wants to unravel the mystery of Gen Z, totaling some 68 million
The end of the first quarter can mean only one thing…reporting time! Part of our proven process is reporting quarterly to our clients on the
Press releases used to be faxed. Editors were at local papers for 30+ years. Journalists knew what agencies and PR pros represented the various companies
Social media management is EXHAUSTING. We are constantly reading up on trends, adapting to the latest changes in algorithms, testing different types of content, developing
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on
HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better
