August 6, 2025
July 16, 2025
How We Turned a Construction Contract into Headlines: The Copper Peak Story
February 26, 2025
Small Business Owners: Stop Wasting Your Time on These Digital ‘Trends’
While we might have a tough time keeping up with latest fashion trends (seriously, why is low-rise back in style?), we’re experts when it comes to digital ones. AI, algorithms, social media, websites, SEO – we eat, sleep, and breathe this stuff. We’ve watched way too many small businesses chase every shiny new digital trend […]
January 29, 2025
Could There Be Another New TikTok?
First it was banned, then it was back…but does anyone really care anymore? Here’s the thing about social media platforms: they come, they go, and sometimes they crash and burn spectacularly (pour one out for Vine, folks). Sure, it’s the first time the Federal Government is getting involved with social platforms, but the rise and […]
March 20, 2024
Marketing Hot Takes: Grammar, Spammers & More
March 6, 2024
The Art of Engagement: Design in Traditional Marketing vs. Social Media
August 2, 2023
The Power of User Generated Content (UGC)
The advertising industry is great at developing snappy acronyms that people can latch on to. For a while, it was SEM. Then it was SEO. Now it’s UGC. We love a good three-letter acronym. But just like those other phrases, people love to toss UGC around without digging into what it is and why it […]
August 31, 2022
TikTok, Reels, and YouTube Shorts
June 22, 2022
7 Tips for Setting Up a Social Media Campaign
Everyone can launch a social media campaign, it’s like super easy. It just consists of some posts, maybe a few ads, throw up a story or two, and poof…you’re cruising. If only it were that simple, to be clear…it’s definitely not. You’re not the Kardashians with millions of followers and a super engaged audience. As […]
April 22, 2022
How to Conduct a Social Media Audit
Social media is the wild wild west. It’s hard to know why one post performs better than another, or how frequently to post or what content is best (video, photos, gifs)…the list goes on. I mean, will the picture of the dog drinking a margarita get more engagement than the video of Kim drinking wine? […]