If you’re anything like our ringleader, Kim Bode, then you’ve probably ditched the pumpkin spice for peppermint, put up Christmas decorations and are jamming to Christmas music, as we speak. You may even have a countdown until Christmas engrained in your memory (T minus 41 days), but hey, we don’t judge. Whether you’re encapsulated […]
Calling all badass college students, we want you! Yes, you. 8THIRTYFOUR is hiring not one, but two interns for the Winter 2018 semester! Our award-winning internship program is built on growing the next generation of professionals. This isn’t the stereotypical internship position; we won’t force you to make a Starbucks run (but we might […]
Q: Are traditional media kits considered, “dead?” A: No. Q: Should you consider spicing up your traditional media kit to gain more attention? A: Yes. Today, it is more important than ever to strategically position yourself to the media. There is no more, “Oh maybe it’s a slow news day,” or, “This document with Times New […]
The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since then, the plot has thickened. Now we’re discussing pitching to the media over social platforms. As the previous blog mentioned: “Reporters receive hundreds of emails […]
When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to media was not one of them. In fact, I was not taught this at all, and I found that I was not alone. It seems that many universities overlook the […]
As I scroll through my social media feed, I notice that 40-percent of posts are typical social media posts (Engagement announcements, baby milestones, dogs pictures, and food pics), and the other 60-percent of posts are product advertisements, but they’re not exactly ads. They’re influencer posts. These posts tend to come from social media users whose […]
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Entreprenuer.com defines PR as, “Using the news or business press to carry positive stories about your company or your products; cultivating […]
Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process of earning media. In fact, a press release isn’t needed in multiple situations. 834 best serves our clients by building relationships with reporters whether local, statewide, national or international. It […]
With growth comes hiring, with new hires comes lots and lots of interviews. How do you stand out from the crowd? How do you leave a good impression from just one interview? As a small business, what impresses us when we interview an individual for an open position are the characteristics and tactics below. If […]
We are excited to announce 834’s newest employee, Leigh Rapaport! Leigh is stepping in as project manager and will be working with a number of our awesome clients. Get to know Leigh, how she’s handling her first week and whether she prefers Kathie Lee or Hoda. Welcome to 834! What have you enjoyed the most […]
