If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a whole and helping out our community. Go figure that we’d get the chance to do all three of those things at once! When we heard about Healthy Battle Creek and […]
Being named one of America’s Best PR Agencies in 2021 by Forbes will forever be a highlight of 2020 (at least something good came out of this year). Being on the Forbes list has us feeling a bit nostalgic. While 2020 might go down as the worst year to ever be, there were some great […]
This blog is a two-parter, the first was published in December….then COVID happened and we pivoted, which is exactly what your marketing and communications should do. As a quick refresher, we were talking about our integrated communication process and how it applies to our clients. Our process, the 8THIRTYFOURmula is unique to us. We spent […]
We love our clients, and we love knocking it out of the park for them. We’ve been working with our friends at Inforum for several years now, this is the third time we’ve assisted with International Women’s Day. There is nothing better than sharing news about other kickass women. The Task Inforum asked us to […]
It really doesn’t matter what industry we’re talking about; women are underrepresented. For the sake of this blog, we’ve narrowed it down to focus on public relations. Interestingly enough, 75% of the jobs in PR are held by women. Here’s the kicker… 78% of CEOs are men 65% of boardroom seats are filled by men […]
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your inbox to explode. And then it doesn’t. Instead of media buzz, you get crickets. Sure, maybe there was an important breaking story that bumped your pitch out of the limelight, […]
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being in charge of accurately telling a brand or company’s story in a way that pleases all stakeholders is like holding a tiny little bird in your hand; it takes care […]
Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make some sense, the evolution of the internet has had a drastic impact on traditional public relations and marketing efforts. In a world where journalists can find their own stories through […]
We’ve said it before and we’ll say it again… Not all ghosts are scary! Last year we celebrated Halloween by sharing ghostwriting tips on the blog, and in the spirit of all things spooky, we are officially resurrecting this topic. Ghostwriting, meaning you are hired to write something that will be credited to another person, […]
To be a successful publicist, you need to be patient, thoughtful, and extremely organized. Landing the right stories can be an art form and something that does not happen without hard work. A lazy publicist can be a source of irritation for media members, and can give good publicists a bad name. In the past, […]
