An Overview of LinkedIn Advertising Options Odds are you’ve received a sweet advertising credit from advertising on LinkedIn a try. There are a few different types of advertising you can use – some that are for budgets of $10,000 or more, there are text ad options (think Google Adwords in LinkedIn) and also Sponsored Content. We’re […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in a “letter to my younger self” format. This month we feature Dino Baskovic, principal at Vincena, a digital communications agency in Rockford, Michigan. Take a knee, Baskovic. You’re 22. I’m 42. That’s 20 years […]
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more business or website views. We can’t stress enough how important it is for a company to create and distribute original content on a regular basis. Here are our reasons every […]
Whether you are an introvert or an extrovert, networking is a necessary evil, unless of course you work in a cave and are required to stay in said cave and never leave. Most of us in the professional world need to attend lunches, evening soirees and breakfast events to grow our network and to build […]
