3 Tips for Writing an Attention-Grabbing Bio
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering…
Tag: PR
Back to Basics: Authenticity in Pitching
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail…
Cubi PR Case Study
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our…
2021 State of Journalism According to Us
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering…
It’s All About the Hustle
This post comes to you directly from Kim. PR seems like a sexy field, am I right? If you’re older like me, then you think…
Mistakes New PR Professionals Make
A career in PR is often learned on the job, even though new grads like to think they know it all once they have the…
Code of Ethics: Trump Administration
Public relations professionals are required to abide by a code of ethics. You can read the entire code here , but for the purpose of…
Building SEO Through PR
We’re all working towards great SEO and a high domain authority, aren’t we? There are so many ways to get there, but a lot of…
Healthy Battle Creek Case Study
If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a…