Another month, more earned media. Want the scoop on what we’ve secured? You don’t have to ask us twice. Meals on Wheels Western Michigan October was a busy month for our wonderful client Meals on Wheels Western Michigan. They held their annual Chef’s Specialty event to raise funds to support their mission to provide quality […]
If we read one more boring-ass bio, we are going to scream. Who made the rule that professional bios have to read like an engineering textbook? No offense to engineers, but yuck. If the point of a bio is to pique someone’s interest, why does it seem like a competition for the most boring? It’s […]
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail why in the next 5 paragraphs. None of this will be relevant to your beat, your publication and it won’t be newsworthy in the slightest. Sincerely, A very lazy PR […]
If you live in and around West Michigan, you may have noticed some bright blue locker/shipping containers pop up in Eastown or downtown Holland. Our client, Cubi Market offers a revolutionary way to buy locally grown and curated goods. West Michigan has a rich local offering of farm-fresh produce to artisan goods and personal care […]
Our best friends at Muck Rack compiled their 2021 State of Journalism report by surveying 2,482 journalists from January 11th to February 8th, 2021. Considering some of the responses, we’re hoping these are the really mean journalists and the nice ones simply didn’t have time to respond. You can read the full report here or […]
This post comes to you directly from Kim. PR seems like a sexy field, am I right? If you’re older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She got into all the best parties and represented the coolest people. Maybe you’re thinking more along the […]
A career in PR is often learned on the job, even though new grads like to think they know it all once they have the shiny new degree. We’ve tossed around the idea of launching a series of workshops for new grads and first-year professionals to share our tips and tricks of the trade. If […]
Public relations professionals are required to abide by a code of ethics. You can read the entire code here , but for the purpose of this blog, I want to highlight the section that references honesty. “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and […]
We’re all working towards great SEO and a high domain authority, aren’t we? There are so many ways to get there, but a lot of people only think of SEO as its own thing…like it has to go sit by itself in the corner instead of playing with the rest of the integrated communications bunch. […]
