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It’s All About the Hustle

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A black mug that says "Hustle" sitting on a table.

This post comes to you directly from Kim.

PR seems like a sexy field, am I right? If you’re older like me, then you think of Samantha from Sex in the City and her high rolling lifestyle. She got into all the best parties and represented the coolest people. Maybe you’re thinking more along the lines of Olivia Pope. She was a wizard at getting her clients out of sticky situations—plus, have you seen her wardrobe? If these were my only examples of publicists, I would pursue a career in public relations as well.

Let me introduce to you to Harried Harriet, a true representation of a PR pro. She was nice enough to spend a bit of time answering our questions.

Time you wake up:

I don’t sleep

Amount of hours on Twitter stalking reporters:

I stopped tracking at 10

Pitches sent during the week:

Is this even a legit question? Like there is a set amount.

Emails sent per day:

1,000—is that a lot?

Media lists in Muck Rack:

55…for one client.

Last time you showered:

Luckily, hygiene doesn’t impact my effectiveness.

Who is a realistic representation of publicists? Olivia Pope or Samantha Jones?

Hahahahahahahahahahahahaha

How often do you have to explain how PR works to clients?

Every single day of my life. Get two pieces of coverage, and they want four. It’s never good enough, and they don’t seem to understand the time that goes into building a media list, researching reporters, reading past articles, engaging on social media and creating individual pitches for EVERY single reporter you reach out to. If you sent 50 emails in one day, how long would that take you? Now imagine having to customize every single email, track it and plan for follow-up.

What is one thing you want people to know about working in PR?

It’s hard, like really hard. This isn’t a new number, but less than 2% of pitches are picked up. The current media landscape is COVID, election and politics, so it’s even harder now.

How do you stand out?

You hustle harder than anyone else. Is it hard as hell? Yes. Is it rewarding? Hell yeah. If you are drawn to a 9 to 5 job, this ain’t the right field for you.

What is the current industry like?

Journalists have fewer resources to do their jobs and are pulled in multiple directions. PR pros are often not viewed in a favorable light and instead of treating us with respect, as we do them, responses are often argumentative, combative and rude. You need to have tough skin to work in this industry.

What are you reading?

I follow Gini Dietrich, Michael Smart and every major news source to stay up to date.

Any other words of wisdom?

Don’t give up. It can be frustrating at times, but perseverance is key.
Still want to be in the PR field?

This post was originally published on SmallBizMusings.com.

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If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™.

You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi`s theProject Collegiate Competition.

The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

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Open post by 8thirtyfour with ID 18045223601588457
If you ever need proof that personal brand matters...Kim got to see the @nasaartemis II launch in person as a direct result of her Big Deal Energy™. You need to work hard, show up authentically, and provide value. That was her message to a room full of students and young professionals at @western_michigan_pmi's theProject Collegiate Competition. The Big Deal Energy™ Workshop is on June 23. Register at the link in bio.

Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise.

The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™.

Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She`ll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking.

Link in bio to learn more.

0 0
Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn`t pause when you need a break, and nobody - not your employees or your spouse - really gets it.

If you know a business owner, tell them they`re doing a good job. It matters more than you know.

5 0
Open post by 8thirtyfour with ID 18115092436709128
No one talks about how lonely it is to own a business. The tough decisions land on you, the business doesn't pause when you need a break, and nobody - not your employees or your spouse - really gets it. If you know a business owner, tell them they're doing a good job. It matters more than you know.

The growth stage is the hardest part of building a business.

Kim was recently quoted in @corpmagazine on what she sees running the Women`s Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can`t be vulnerable.

Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks.

When women have access to the right resources, they grow and invest back. Full article at the link in bio.

4 0
Open post by 8thirtyfour with ID 18078804740143427
The growth stage is the hardest part of building a business. Kim was recently quoted in @corpmagazine on what she sees running the Women's Entrepreneurial Fellowship: women who have built something, survived the hardest part, and are still doing everything themselves. The natural tendency to be humble and attached to their work creates unique business challenges for women; they put up walls because they can't be vulnerable. Meanwhile, when a woman CEO needs growth capital, she compiles three years of tax returns before a bank will schedule a meeting, while her male competitor closes the same deal over drinks. When women have access to the right resources, they grow and invest back. Full article at the link in bio.