Welcome to part deux of Email Marketing Best Practices, read the first here and let us remind you to NEVER BUY AN EMAIL LIST. You want all the graphics, videos, images and functionality your brand can utilize crammed into an email…right? Maybe. Maybe not. While platforms such as MailChimp have made HTML email development accessible […]
This blog isn’t about crafting the perfect email, or developing an enticing subject line, nope this blog is about the most important aspect of email marketing – the list. Whether you’re just starting out, have a list but have never sent an actual email or you finally realized the value of email marketing (took ya […]
We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to determine how to measure the effectiveness of your marketing programs. We realized we talk about tracking, monitoring, analyzing, but we haven’t actually done a deep dive into what the hell any of […]
We don’t usually accept guest blogs, cause who really wants to hear from anyone that isn’t us? When we do make an exception, it’s because we work with the company, have seen them in action, and they have the same twisted sense of humor. Without further ado, here are our friends from 1 Bold Step. […]
What’s the first thing you do when waking up? Grab your phone. After you browse all the social networks, you open your email and scroll through your mother’s forward of a work/life balance article, your dentist confirming that 8 a.m. appointment tomorrow, the pizza place offering up rewards for ordering twice in the past week… […]
If you opened your personal email right now, we bet you’d immediately be face-to-face with about a hundred newsletters. How many emails do you have from Starbucks? Target? DSW? Better yet, how many of those things have you actually opened? Probably, like, memo-rably few, right? Inboxes can get so crowded with newsletters that some clients […]
We get it – you’re busy, and spending time sorting through thousands of data points about your website isn’t too high on your priority list today. But chances are your ROI is. You’re investing resources into your marketing efforts, but do you know how they’re performing? That’s where we come in. Sit down for 10 […]
We often are approached to provide our services pro bono, and more times than not we accommodate the request. This blog isn’t about an unwillingness to provide services for free, it is about the need for organizations to understand the value of paying for communication services. As a marketer, I understand the value of public […]
