You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords. Or maybe you live under a rock, and neither of these is true. Let’s look at it this way: You need a new […]
We’ve heard the terms unnecessary, irrelevant and wasteful used to describe the online marketing from a manufacturing business perspective. We’ve heard claims that ‘my customers don’t look for me there’, and ‘this doesn’t make sense for our industry’. If you have similar thoughts about digital marketing for your manufacturing business, it’s time to reconsider. It’s 2017, and […]
Do you expect your business developers to do marketing? Do you expect your marketers to generate leads? If so, this decision could be wasting money and missing solid leads. Business owners often get marketing and lead generation confused and there is an important difference. Understanding the difference will help you direct strategies specific to your […]
Is Ad Blocking Great for Users? Not so Great for Advertisers? Terrible for Publishers? Ad blocking applications and browser add-ons are increasing in popularity. Remember pop-up ads back in the day? We’ve had pop-up ad blockers for a long time. While on-site display ad blockers aren’t new, they are getting a lot more attention these days […]
Unless you live under a rock, you’ve heard about content marketing. Those of us who live and breathe content marketing sometimes wish we could crawl under there with you. Content marketing is a lot of work. It’s creating a lot of content – words, images and videos – to post on your website, on your […]
…There is Always More Beneath The Surface Have you ever really thought about what it takes to make that website you’re visiting function properly? We’re guessing no, but after you read this, we’ll bet you might think of them a little bit differently from now on. It’s often the case that the easier the user […]
Online Marketing Tools, SEO/SEM & WordPress Plugins (oh my!) The web design & development team here at 834 is always looking into handy new tools that will help us better analyze, strategize and build SEO strategies and websites for our clients (and ourselves). We are showing a little more of our geeky side with some […]
Why One Page Websites Aren’t Doing You Any Favors We recently wrote about website beauty vs. brains. This topic is even more apparent when it comes to those slick, parallax one page websites where you can scroll and see all of the content on one page. Did you know that those are no good for […]
Websites don’t have to be pretty to be powerful. There is a lot of talk about user-friendly design and design thinking. Websites need to be optimized, focused on buyer personas (your target audiences), well architected, responsive and set up for the ultimate conversion for visitors. Websites do a lot, and when done correctly, they do […]
When it comes to creating a website for your business, where do you start? We’re in a day and age where Google empowers us to answer our own questions and figure out how to do things we never thought we could, even creating your business website. Which also means there are almost more answers out […]
