Your website is an investment, and one of the most visible and critical investments in your marketing strategy. Like most communications tools, how much you invest will certainly impact the results you see from it. Can you get away with a simple and inexpensive website for $4,000? Certainly, depending on your goals and what you’re […]
In 2000, Global Faith Network (GFN) was established as a Christian non-profit 501 c3 with the mission of improving health, education and economic conditions for children and families in Vietnam. Over the years, the organization has touched thousands of lives and has since moved their efforts to Guatemala. Today, GFN is actively partnering with Guatemalan […]
YES! We love acronyms. WTH. BRB. CTA. TLC. VIP. You’ve probably heard of one of our digital team’s particular favorites: UX. But do you know what is means? User Experience! (Okay, so marketers don’t always like to play by the rules, we realize technically, the acronym would be UE. But who wants to say that?) […]
Your website is one of the most important lead generation tools that you have at your disposal, but it only works if your customers can find it. This is why SEO is a critical tool for manufacturing companies, and why we’re giving out a few quick wins to get you started. Keep Your Social Presence […]
If you have an online presence, you’re probably familiar with the term SEO. But while many know what it is, it’s still a mystery to most. And, Google doesn’t make it any easier to understand. They are constantly making updates to their algorithms and offering businesses very little information on those changes. It can be […]
If you’ve been in the web world for any amount of time, you know about keywords and SEO (search engine optimization). You’ve heard of them; you know what they are and you know they’re a big deal. We don’t need to drive those points home. If you want to rank on Google, you do need […]
Think about the last thing you read that immediately pulled you in and made you want to know more. Was it an opening line in a movie? (“In a galaxy far, far away…”) Maybe it was a book. (“Mr. and Mrs. Dursley, of number four, Privet Drive, were proud to say that they were perfectly […]
Optimizing your digital presence for search engines is no small feat. You need a completely responsive website that engages your audience, and you need a library unique and valuable content. Neither of these is something that happens overnight, or at little expense. That being said, here are 5 ‘quick wins’ to get a handle on […]
A study conducted by Yahoo’s Aabaco Small Business shows that 83% of eCommerce customers never buy the stuff in their cart. (Hint: eCommerce customers = people who are shopping online). Out of five million online consumers, 250,000 shoppers added products to carts; however, 83% of these shoppers left items in their online shopping cart. Thus, eCommerce cart abandonment. The […]
Is it time for a new site? Your website is the hub of all marketing activities. It could be how you generate sales, where you establish yourselves as industry leaders, or how you capture leads and enter them into a nurture program. It’s one of the first places your users will visit before they even […]
