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Single Page Websites & Onpage SEO

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Why One Page Websites Aren’t Doing You Any Favors

We recently wrote about website beauty vs. brains. This topic is even more apparent when it comes to those slick, parallax one page websites where you can scroll and see all of the content on one page. Did you know that those are no good for your SEO – or in every day terms, those are no good if you want to get found in search engines.

Why Aren’t One Page Websites Good for SEO / Search?

Search engines crawl web pages and index based on the content (and structure) of your website. They look at the keywords incorporated into your main on-page SEO elements – the urls (links of your pages), page titles, heading tags and more. If you don’t have any links to pages, what will they crawl?  And, if all content is on one page, how will they ever know what that page is about?

What Are One Page Websites Good For?

One page websites can be great for landing pages or a simple event, something pretty straight forward where getting found online through search engines isn’t a goal or priority. They are great looking, slick and easy to navigate when it comes to one topic.
We have come across a few clients who have great looking one-page websites. These were done by great design agencies. We consider these beauty without the brains, or all show and no go.

  • Where do you add blog content?
  • Where do you tell your story?
  • How can we improve the search engine marketing of your website?
  • The answers? You need to add more pages for this content.

We asked our friend, neighbor and all around search engine marketing experts at Black Truck Media + Marketing for their take on singe page websites.  Here’s what they had to add:

Single page sites, aka scrolling parallax, and perhaps why we need to get away from this 2013 design trend . It’s not to say that scrolling parallax is “bad” for search engines, it’s just that most are not executed properly. By that, the execution is twofold: Part code and part usability.
Most are NOT SEO-friendly because they are built around a one-page architecture. We agree that this website architecture is the fault of a designer/developer. There are ways to achieve this look and feel, with many of the usual suspects for on-page SEO: i.e. schema, addresses, content, etc.
Note – I professionally believe, amongst many other in my industry, scrolling parallax is not good in a mobile world. Sorry. It’s chunky and not quick. Naysayers be damned…
Recommendations direct from Big G (Google) about the “infinite scroll and keeping them search friendly.” This does get a bit technical. 
If you MUST go into this one-page web world, we’d suggest a multipage parallax scrolling approach. Every scroll will change the URL move. That does take some time and talent from your development end, but it can be achieved. 


Jason Dodge shared a great example with us (because he is the ultimate gear head, car guy). This is a hybrid approach that you will see take shape by many publishers/media types. Hot Rod Magazine does it best (again, he’s a biased car guy)
Example: https://www.hotrod.com/features/automobilia/1507-inside-the-gilmore-car-museum-preserving-history/
Scroll down that article toward the bottom and watch the URL change in your browser when you get to the next article. It’s pretty cool (and all though nerdy) this is what you want when it comes to keeping your site search engine friendly, user friendly and thus, bottom line friendly.
Certainly something like this example would take a talented developer and design team, who are directed by (and understand) SEO.
At the end of the day, if you want your website and website content to be found online, you need to organize it based on what your customers want, what they search for, and create content for them. Keep our fundamentals of SEO in mind with the 6 main on-page SEO elements, and each page must have a purpose.

Resources & Reference Articles

A few other articles and discussions we found in our research are listed below. All of which point to avoiding that single page design, especially if you don’t have a talented developer who can ensure you have the right schema, mark-up, addresses an content.

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Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy. Glamorous? Obviously. Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

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We’re officially two days out… Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details). Come for the expert insight. Stay because you get to hang with us. Registration closes soon. Grab your spot at the link in bio.

Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

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Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th.

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Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

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Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

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Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.
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