REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Single Page Websites & Onpage SEO

Share the goods.

Why One Page Websites Aren’t Doing You Any Favors

We recently wrote about website beauty vs. brains. This topic is even more apparent when it comes to those slick, parallax one page websites where you can scroll and see all of the content on one page. Did you know that those are no good for your SEO – or in every day terms, those are no good if you want to get found in search engines.

Why Aren’t One Page Websites Good for SEO / Search?

Search engines crawl web pages and index based on the content (and structure) of your website. They look at the keywords incorporated into your main on-page SEO elements – the urls (links of your pages), page titles, heading tags and more. If you don’t have any links to pages, what will they crawl?  And, if all content is on one page, how will they ever know what that page is about?

What Are One Page Websites Good For?

One page websites can be great for landing pages or a simple event, something pretty straight forward where getting found online through search engines isn’t a goal or priority. They are great looking, slick and easy to navigate when it comes to one topic.
We have come across a few clients who have great looking one-page websites. These were done by great design agencies. We consider these beauty without the brains, or all show and no go.

  • Where do you add blog content?
  • Where do you tell your story?
  • How can we improve the search engine marketing of your website?
  • The answers? You need to add more pages for this content.

We asked our friend, neighbor and all around search engine marketing experts at Black Truck Media + Marketing for their take on singe page websites.  Here’s what they had to add:

Single page sites, aka scrolling parallax, and perhaps why we need to get away from this 2013 design trend . It’s not to say that scrolling parallax is “bad” for search engines, it’s just that most are not executed properly. By that, the execution is twofold: Part code and part usability.
Most are NOT SEO-friendly because they are built around a one-page architecture. We agree that this website architecture is the fault of a designer/developer. There are ways to achieve this look and feel, with many of the usual suspects for on-page SEO: i.e. schema, addresses, content, etc.
Note – I professionally believe, amongst many other in my industry, scrolling parallax is not good in a mobile world. Sorry. It’s chunky and not quick. Naysayers be damned…
Recommendations direct from Big G (Google) about the “infinite scroll and keeping them search friendly.” This does get a bit technical. 
If you MUST go into this one-page web world, we’d suggest a multipage parallax scrolling approach. Every scroll will change the URL move. That does take some time and talent from your development end, but it can be achieved. 


Jason Dodge shared a great example with us (because he is the ultimate gear head, car guy). This is a hybrid approach that you will see take shape by many publishers/media types. Hot Rod Magazine does it best (again, he’s a biased car guy)
Example: https://www.hotrod.com/features/automobilia/1507-inside-the-gilmore-car-museum-preserving-history/
Scroll down that article toward the bottom and watch the URL change in your browser when you get to the next article. It’s pretty cool (and all though nerdy) this is what you want when it comes to keeping your site search engine friendly, user friendly and thus, bottom line friendly.
Certainly something like this example would take a talented developer and design team, who are directed by (and understand) SEO.
At the end of the day, if you want your website and website content to be found online, you need to organize it based on what your customers want, what they search for, and create content for them. Keep our fundamentals of SEO in mind with the 6 main on-page SEO elements, and each page must have a purpose.

Resources & Reference Articles

A few other articles and discussions we found in our research are listed below. All of which point to avoiding that single page design, especially if you don’t have a talented developer who can ensure you have the right schema, mark-up, addresses an content.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

1 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

3 0
Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

23 0
Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.