What CRM are you using? What CRM Should you be using? What is a CRM in the first place? In a nutshell, Customer Relationship Management (CRM) refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, […]
You know that feeling you get when you have to scour a website for longer than 30 seconds to find what you’re looking for? That “break this laptop over my knee” feeling you get when you’re trying to pay your water bill, but you have to jump through ten confirmation screens to get there? That’s […]
Do you have some sort of content strategy? We’re working on several website design and development projects right now. That means creating a content strategy with a lot of content organization, site structure, and of course, copywriting with some SEO thrown in. (I won’t bore you with search engine optimization talk here). When you review your […]
Stop treating your website like a red headed step child. Do we have your attention now? Good. Hope so. If you’re like the companies and organizations we work with, you’ve invested a lot of time and money into the design and development of your website. For what? So it looks cool? So it’s responsive? Really, […]
Your website is usually one of the first places people will go for more information about your company, your products and your services. We know it, you know it. Still, the use of website (WordPress) themes, responsive design standards and overall web design trends have created a scenario where many sites have similar layout standards. We’ve heard our […]
We live in a digital age. We are constantly consumed by so much digital messaging that we have to actively turn off those receptors to avoid advertising overload. By now, we can tell which social media posts and which images on our web browsers are trying to get us to purchase items we probably don’t […]
Create better messages. Connect with your customers. Marketing leaders, no matter what business they are in, are in the business of empathy. This becomes apparent every time we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more […]
Did you know you can target those who like peanut butter and jelly sandwiches on Facebook? While that might make sense if someone sells bread, peanut butter or jelly – what about for your business or organization? Why would you pay to advertise on Facebook, it’s free right? While Facebook is “free” to use when […]
It is national preparedness month, and while we’re not going to talk about a natural disaster, we do have some things you might want to think about in the event of a digital disaster. Today, employees are managing your company websites, social media accounts, hosting accounts, domains and other online profiles. This information can be […]
Whether you have a small business or a large business, your website is a substantial investment of budget dollars and time. We get that. You have many different options (and may even find endless options) when it comes to getting a website — from DIY and website templates to small web development firms or large technology-focused companies. Heck, […]
