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6 Tips to an Effective Website

Share the goods.

Your website is usually one of the first places people will go for more information about your company, your products and your services. We know it, you know it.
Still, the use of website (WordPress) themes, responsive design standards and overall web design trends have created a scenario where many sites have similar layout standards. We’ve heard our own share of,  “It feels template-y.” Responsive design works using a column or grid pattern so that when the user’s device changes, the design easily adjusts by narrowing or expanding these pieces. This grid pattern can make sites feel very similar from one to another.
Visitor eye patterns are studied in great detail. We know users scan content for the best parts, so keeping content scannable, with bolded key points and relevant calls to action (CTAs) can help them follow your desired path. Scannable is one thing, relevant is another. Read on…

6 Quick Tips to an Effective Website

  1. Keep it relevant. Your website should be created for the most important person – your target audience. You’ve done your buyer persona profiles, right?
  2. Get their attention quickly. Get them engaged. You don’t want visitors to spend a ton of time on your homepage, you want them to get to the relevant content quickly and easily. As web designers, we work with clients who spend so much time focused on the homepage, when the goal is to get people deeper into the site quickly. Ideally, your visitors will find the deeper, relevant pages through search engines (SEO) anyway.
  3. Write to them, not about you. Talk to them, like you would in a meeting or showing them your product. It’s not all about our company, our products, our team… Use input from sales and customer service teams to understand the most frequently asked questions and serve that content up to your visitors.
  4. Responsive design. This is a given, but sites today need to be easy to read and interact with on any device.
  5. Lead visitors to what is next through a relevant call to action. On each page you need to identify what you want them to do next, and ask them. Click here is not nearly as strong as Need more information? Just ask (and have or lead them to an inquiry form.) If they aren’t going to “buy it now” what are they going to do? Save for later? Add to wish list? Bookmark this page. Ask a question.
  6. Use images and graphics to help tell the story (even video). If you’re active in social media marketing, you’ve likely seen a lift in engagement when you include images or graphics. Your website is no different. People like to see things (and scan things) not just read.

Do you have a website you’re looking to improve, ramp up or totally redesign? Let us know. Our web division can walk you through an initial web analysis to identify the biggest opportunities for you online.

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

10 3
Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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