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GRBJ: Have you heard of this thing called AdWords?

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You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords.
Or maybe you live under a rock, and neither of these is true.

Let’s look at it this way:

You need a new project management tool and you’re ready to explore your options. Maybe you’re even ready to download a product spec sheet or submit a form for more information. Possibly even make a purchase.
You’ve got some down time on a Tuesday evening while sitting on the couch at home, so you grab your phone, which is obviously sitting right next to you, and you open up your favorite search app — Chrome or Safari — and you Google “top project management tools for business.”
The first three or four results on the page — ones that you’re likely to click on — are paid ads, also known as AdWords.
As a business owner, if you’re not running Google AdWords you’re missing out on a huge opportunity to acquire new leads. Roughly 80 percent of all online searches happen on Google. Searching often correlates with intent; intent to begin the research process, learn something new, contact a company, and potentially make a purchase.
When done right, advertising through Google AdWords is an effective tactic within your marketing strategy.

This article was originally published in the Grand Rapids Business Journal. To view this article in its entirety, click here.

 

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Open post by 8thirtyfour with ID 18012680507839574
Employers think Gen Z is lazy, entitled, and will quit the second things get hard. That perception is keeping you out of the room before you ever get a chance to prove otherwise. The good news is, you can flip the script, but it will take some serious work and a personal brand, or as Kim Bode refers to it: Big Deal Energy™. Kim is speaking at theProject™ Collegiate Event, hosted by the Project Management Institute Western Michigan Chapter on April 14. She'll cover how to build a personal brand that actually sounds like you (not ChatGPT) and how you can show your value through social, content and networking. Link in bio to learn more.

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Open post by 8thirtyfour with ID 18115092436709128
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