GRBJ: Have you heard of this thing called AdWords?

You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords.
Or maybe you live under a rock, and neither of these is true.

Let’s look at it this way:

You need a new project management tool and you’re ready to explore your options. Maybe you’re even ready to download a product spec sheet or submit a form for more information. Possibly even make a purchase.
You’ve got some down time on a Tuesday evening while sitting on the couch at home, so you grab your phone, which is obviously sitting right next to you, and you open up your favorite search app — Chrome or Safari — and you Google “top project management tools for business.”
The first three or four results on the page — ones that you’re likely to click on — are paid ads, also known as AdWords.
As a business owner, if you’re not running Google AdWords you’re missing out on a huge opportunity to acquire new leads. Roughly 80 percent of all online searches happen on Google. Searching often correlates with intent; intent to begin the research process, learn something new, contact a company, and potentially make a purchase.
When done right, advertising through Google AdWords is an effective tactic within your marketing strategy.

This article was originally published in the Grand Rapids Business Journal. To view this article in its entirety, click here.