Once upon a time, public relations and marketing teams operated in different worlds and didn’t often connect or collaborate. While that approach used to make some sense, the evolution of the internet has had a drastic impact on traditional public relations and marketing efforts. In a world where journalists can find their own stories through […]
2018 is almost over! That means it’s time to take a look back on the great and terrible marketing campaigns we saw this year. During the past few months, the industry gave us the good, the bad, and the very, very ugly when it came to tactics, campaigns, messaging and more. Take a look at […]
Have you ever read a lengthy report, strategy, or article, and at its conclusion, thought, “What did I just read? What did that even say?!” Generally, when this happens, there is one simple cause: buzzwords. Somehow, as the rate of content that is being created each day in our society has skyrocketed, so has the […]
The digital space is a robust and ever-evolving resource for companies who are seeking to reach their clients. In a space that’s constantly changing, it’s important to keep up-to-date on the latest news and trends in the industry. But what could be even better than keeping up-to-date? Trying to get ahead of the curve. We […]
Facebook ads allow for some of the most specific and effective targeting in the digital space. This has been the case for quite some time, but it looks like the social media giant is upping the ante by adding Value-based Lookalike Audiences. What exactly do these new audiences mean for Facebook advertising campaigns? Our digital […]
For many, the end of the year is marked with dates that bring together friends and family to celebrate religious observances and holidays. This special time of the year is a great opportunity to connect with your clients and customers in unique ways, but as you send cards, order gifts, plan parties, and more, it […]
We get it – you’re busy, and spending time sorting through thousands of data points about your website isn’t too high on your priority list today. But chances are your ROI is. You’re investing resources into your marketing efforts, but do you know how they’re performing? That’s where we come in. Sit down for 10 […]
Picture your Facebook or Instagram newsfeed. What do you see? Let us guess: photos & videos. Of course, if you want to look good, you can’t just post any image or video that you come across. Your content needs to be optimized for each platform, and for each device someone may be using. Luckily, we […]
We’ve been covering Google’s rebranding efforts with Google Ads this summer, and all of the changes they’ve introduced along with it. Today’s insight from our team is BIG: you can now change what types of ads you see as a user. Our advice is to get ready to chuckle when you see what content Google […]
Short answer? Hell no. Facebook has engrained itself so deeply in the roots of modern society. Name another brand so universally known and used. Go ahead. We dare you. 68% of American adults (and 22% of the entire human population) have a Facebook account (via Supply Gem) 1.56 of Facebook users log onto the site […]
