We love acronyms! BRB. PPC. GDPR. LRD (AKA Long Road Distillers, here in GR). But, one of our favorites is SEO. Today we are proud to bring you our debut Learning Friday video on SEO! Not a video person? Not a problem. Here is a written recap of what you need to know. What is […]
Finding the right candidates for a job opening is tricky, to say the least. Often, in working with companies on marketing strategies, we discover that talent recruitment is a major pain point for the organization due to a shortage of skilled labor coupled with competitive offerings at other businesses. Surprisingly to us, most of the […]
You may or may not have heard about this thing called a Google Partner. Fun fact: only 3% of firms in the US are official Google Partners – and we’re one of them! Here are some quick facts on what that means, and more importantly, how it helps you achieve your goals: The Certification Exam […]
In typical fashion, Facebook is shaking things up again! This time, your company’s Page may be getting a facelift. Last week, Facebook announced a series of updates to Pages, Events, and Jobs. At this point, it appears that the companies who will benefit the most from these updates are going to be local, B2C businesses […]
Reddit promotes itself as the “Front Page of the Internet” and once you learn to maneuver it, you can see why. It offers varied content and is usually the origin of much of what you see on your other social media channels. Boasting a progressive and diverse audience, Reddit is consistently one of the most […]
The 8THIRTYFOUR team is known for being bold, creative and always ready to take on a challenge. That is why Miller Johnson, a well-known law firm with offices in Grand Rapids and Kalamazoo, sought our services when they decided it was time to launch a campaign that put a much-deserved spotlight on their female attorneys […]
No matter the business, more and more customers are turning to the digital space to find products and services that they need. The manufacturing industry is not excused from this digital trend. Many decision makers are starting out their search online, and if your brand isn’t represented well, they may not take action to connect […]
Social media moves fast. Real fast. On top of that, algorithms are now structured in a way that significantly hinders the impact of your organic content as a business page. While we can get behind the intentions – to provide a more engaging and valuable experience for users – it can be a pain the […]
Machine Learning, Transparency, New Campaigns, and What It All Means If you’ve read our past blog, you know that Google is ditching AdWords and bringing forth a new brand, Google Ads. They made it clear that the change was big, but it wasn’t until the internet giant’s Keynote Address this week that we knew exactly […]
AdWords, Google’s platform that has been serving you ads for the last 18 years, is being replaced. Google announced last week that over the course of July they will be phasing out AdWords. So, what does this mean for your ads, data, and online presence? We’ll break down what we know today, and we’ll answer […]
