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The Best and Worst Times to Post on Social Media

Share the goods.

A phone displays multiple social media apps while a preview of a social media pdf is superimposed over the image

Social media moves fast. Real fast. On top of that, algorithms are now structured in a way that significantly hinders the impact of your organic content as a business page.
While we can get behind the intentions – to provide a more engaging and valuable experience for users – it can be a pain the ass for small businesses to constantly stay up to date on the ever-changing rules.
So, how do you cut through the clutter and tricky algorithms to get in front of people?
The number one way is your content. If you are creating and sharing engaging content, it’ll perform well. Here are a few blog posts from our archives that might help you with that:

Beyond the actual content, the timing of when you share it is another important tool in your toolbox. Here are some do’s and don’ts around when to post on popular platforms.
(If you don’t feel like reading the rest, here is a handy PDF cheat sheet –download and save it for later, or share it with a friend!)

Facebook

Do post: Later in the week and over the weekend, typically during the afternoon
Don’t post: on Tuesdays

Twitter

Do post: A LOT. Twitter moves the quickest of them all; quantity is important. However, weekdays over the lunch hour generally work the best.
Don’t post: on the weekends

LinkedIn

Do post: in the middle of the week (Tuesday – Thursday specifically) and during business hours (10-11am in particular)
Don’t post: on the weekends

Instagram

Do post: during the week, and typically later in the evening (7-9pm)
Don’t post: on Sundays, or during happy hour

Grab the PDF

Seriously – download a copy of our Best Times to Post on Social Media cheat sheet. Send it to a friend or hang it up at your desk. You’ll thank us later.

Sweet! Thanks for the Silver Bullet!

Nope. These guidelines are based on global data sets, and not tailored to your audience. These rules should serve as general principals, to be experimented with and adjusted based on your specific audience. Pay attention to the Insights and data available to you through your social platforms, and adjust as necessary.
Or, give us a call. We’d love to help you through it.
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Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

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We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

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Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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