September 7, 2018

Who Does Google Think You Are?

Written by

8THIRTYFOUR

Share This Post:

We’ve been covering Google’s rebranding efforts with Google Ads this summer, and all of the changes they’ve introduced along with it.
Today’s insight from our team is BIG: you can now change what types of ads you see as a user.
Our advice is to get ready to chuckle when you see what content Google currently thinks you’re interested in seeing.
For the most part they do a pretty good job, but as our team reviewed their accounts, there were a couple audiences that were a little off. For example, Google was adamant that we wanted more parenting ads when none of us have children. Or, they insisted that our least athletic team member is interested in football equipment.
We’re going to analyze why this change is so important in this blog, but if you want to skip to the good part, and check out your info for yourself:
Watch our video – Learn With 8THIRTYFOUR: Google Ad Preferences

Download our step-by-step guide to viewing and updating your ad preferences

What Exactly Does This Mean?

Google used to track your search and browsing data, and serve you ads based on what they found – without telling you the criteria used to determine to show you those ads.
Now, within your account, you can see exactly what audiences they are placing you in. You can remove categories and even change certain audiences you are in.
This is valuable to both advertisers and users, as it increases ad relevancy. More relevant ads result in more clicks, and increased revenue for the big G.

Learning from Facebook’s Nightmare

Aside from the bottom line, Google has watched Facebook’s recent PR nightmares and recognized that now is a key time to beef up their transparency efforts. This is a move by Google to do more for those that want their data protected (and it helps Google protect their own asses).
In addition to reviewing the type of ads you see, it is also now easier to opt out of Google’s ad customization service entirely. This means that you won’t receive ads based on your search and website history if you choose that option.

Trust Us – See it For Yourself!

To learn how to see and change your ad preferences, watch our video or download this step-by-step guide.
If you have more questions on how this impacts your marketing efforts, reach out to our digital team.

Responses

Search

Something on Your Mind?

The way you show up at work shapes how people remember you.

Last month, alyshiahull joined bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

8 0

Open post by 8thirtyfour with ID 18184361581395721

The way you show up at work shapes how people remember you.

Last month, alyshiahull joined bodespeaks on Happy Hour Hustle to talk about what workplace authenticity really means. Alyshia is a New York-based freelance journalist who writes for Business Insider, Fast Company, USA Today, Inc., and Entrepreneur. If you are ready to bring your authentic self to work, episode #134 is for you.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and Youtube. Link in bio.

The power of the Women`s Entrepreneurial Fellowship, in a graduate`s own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women`s Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

5 1

Open post by 8thirtyfour with ID 18099893149922914

The power of the Women's Entrepreneurial Fellowship, in a graduate's own words:

"Growth is never accidental, it comes from being willing to learn, adapt, and embrace change. After nine months of dedication, reflection, and business development, I proudly graduated from the Women's Entrepreneurial Fellowship (WEF) during the Small Business Association of Michigan Annual Meeting.

Throughout the program, I challenged myself to evaluate every aspect of my business, celebrating what was working while identifying opportunities for growth and improvement. The journey was made even more meaningful through the support of an incredible cohort of women entrepreneurs, the guidance of mentor Gina Jacquart Thorsen, and the leadership of bodespeaks and her team.

A sincere thank you to smallbusinessassocofmichigan for investing in second-stage women business owners and creating opportunities that empower entrepreneurs to build stronger, more sustainable businesses."

— Mary A. Barton, President and CEO of Equitable Accounting Solutions and proud WEF graduate.

Applications for the next cohort are now open. Link in comments.

"Out of failure comes growth – you have to see it as an opportunity."

bodespeaks joined cuzzinjustin on the strictlyfromnowhere Podcast for an honest conversation about entrepreneurship, embracing your superpowers, and building a personal brand that`s actually yours, the wins, the setbacks, and everything in between. And naturally, dropped an f-bomb or two along the way. You don`t want to miss it.

Full episode in the comments 👇

2 1

Open post by 8thirtyfour with ID 17903563788460776

AI doesn`t treat every source equally; it trusts what`s credible, cited, and current, like news coverage.

Showing up in the right places isn`t just good PR. It`s how the robots (and the humans) get you right.

Read the full blog at the link in bio.

3 0

Open post by 8thirtyfour with ID 18141485725556889

AI doesn't treat every source equally; it trusts what's credible, cited, and current, like news coverage.

Showing up in the right places isn't just good PR. It's how the robots (and the humans) get you right.

Read the full blog at the link in bio.

"If you don`t get up and grind every day, the needle isn`t gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

24 2

Open post by 8thirtyfour with ID 18054365240537765

"If you don't get up and grind every day, the needle isn't gonna move."

We sat down with brandonmccraney, founder and Master Blender behind olderaleighdistillery in Zebulon, North Carolina. Brandon spent fifteen years just thinking about whiskey before he finally opened his doors, and even then it took four more years, a dozen rejections, construction delays, and a global pandemic to get there. Two years later, Olde Raleigh had already won Best Micro Distillery in the US.

Check out the latest episode of Happy Hour Hustle, where Brandon shares what it actually took to grow a business through COVID, the military discipline that kept him going when everything else said quit, and how working with people turned out to be the hardest part of the job.

Listen to Happy Hour Hustle on Spotify, Apple Podcasts, and watch the whole episode on Youtube. Link in bio.

It`s 9 months that is impossible to sum up in a video - but here`s just a taste.

This Women`s Entrepreneurial Fellowship is resources, mentorship, and connections that you can`t build anywhere else. We`re so exicted for what the next cohort will bring.

Apply now at the link in bio.
smallbusinessassocofmichigan

2 0

Open post by 8thirtyfour with ID 17895511302506558