REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Who Does Google Think You Are?

Share the goods.

A page of Google search results with a PDF about ad settings superimposed over it

We’ve been covering Google’s rebranding efforts with Google Ads this summer, and all of the changes they’ve introduced along with it.
Today’s insight from our team is BIG: you can now change what types of ads you see as a user.
Our advice is to get ready to chuckle when you see what content Google currently thinks you’re interested in seeing.
For the most part they do a pretty good job, but as our team reviewed their accounts, there were a couple audiences that were a little off. For example, Google was adamant that we wanted more parenting ads when none of us have children. Or, they insisted that our least athletic team member is interested in football equipment.
We’re going to analyze why this change is so important in this blog, but if you want to skip to the good part, and check out your info for yourself:
Watch our video – Learn With 8THIRTYFOUR: Google Ad Preferences

Download our step-by-step guide to viewing and updating your ad preferences

What Exactly Does This Mean?

Google used to track your search and browsing data, and serve you ads based on what they found – without telling you the criteria used to determine to show you those ads.
Now, within your account, you can see exactly what audiences they are placing you in. You can remove categories and even change certain audiences you are in.
This is valuable to both advertisers and users, as it increases ad relevancy. More relevant ads result in more clicks, and increased revenue for the big G.

Learning from Facebook’s Nightmare

Aside from the bottom line, Google has watched Facebook’s recent PR nightmares and recognized that now is a key time to beef up their transparency efforts. This is a move by Google to do more for those that want their data protected (and it helps Google protect their own asses).
In addition to reviewing the type of ads you see, it is also now easier to opt out of Google’s ad customization service entirely. This means that you won’t receive ads based on your search and website history if you choose that option.

Trust Us – See it For Yourself!

To learn how to see and change your ad preferences, watch our video or download this step-by-step guide.
If you have more questions on how this impacts your marketing efforts, reach out to our digital team.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.”

- @rcdutcher, CEO of @red66.marketing

We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders.

Applications close on September 15.

7 0
Open post by 8thirtyfour with ID 17899228887595814
“It has been an incredible experience - getting to connect with women business owners from all across Michigan, learn from experts on planning for growth, and learn to lead to the best of my abilities for myself and my team.” - @rcdutcher, CEO of @red66.marketing We’re looking for business owners who thrive in collaborative environments and can fully commit to the program—attending all in-person sessions, participating in one-on-one coaching, and engaging in every aspect of the nine-month fellowship. Participants who gain the most come ready to contribute, learn, and problem-solve alongside other committed business leaders. Applications close on September 15.

FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973.
Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store.

Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch.

@crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

2 0
Open post by 8thirtyfour with ID 17898983202545176
FUN FACT FRIDAY: It’s only fitting for us to own a building where a trailblazing female operated her businesses in 1906. The Phillips family represented one of the longest-running retail tenures in Grand Rapids history; L.E. Phillips Jewelry in the 1365 Plainfield Ave. building from 1906 until 1973. Dr. Eva Phillips, a certified and licensed optometrist ran her practice out of the jewelry store’s secondary parlor and was an equal partner in the jewelry store. Together, they offered a unique one-stop shot which expanded to include appliances, record players, and more. The couple operated the shop through two World Wars and the Great Depression, acting as the neighborhood matriarch and patriarch. @crestongr @crestoncorridor @crestongrandrapids @citygrandrapids @grandrapidspubliclibrary

Have you tuned into The Happy Hour Hustle Podcast yet?
If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves.

This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore.

Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk.

Listen now at the link in bio.

7 0
Open post by 8thirtyfour with ID 18112263326023209
Have you tuned into The Happy Hour Hustle Podcast yet? If not, a) you’re missing out and b) you need to follow immediately. Hosted by @bodespeaks, episodes drop every other week, and feature some pretty bada$$ guests if we do say so ourselves. This week, Kim sits down with @kelsey_orchard , VP of Marketing and Communications at @fifthwheelfreight to chat building a personal brand, Gen Z entering the workforce, misconceptions about logistics, spotting fake LinkedIn profiles – oh and why your GPA doesn’t matter anymore. Grab a watermelon margarita, sit back and enjoy for lots of laughs and real talk. Listen now at the link in bio.

National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

4 0
Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.