REGISTER NOW: Uncomfortable Conversations: The Skills Crisis

Tell Me More

REGISTER: 8THIRTYFOUR Skills Survival School Founding Cohort

Save My Spot

Follow Us

Linkedin Instagram Facebook Youtube
CLICK ME

Who Does Google Think You Are?

Share the goods.

A page of Google search results with a PDF about ad settings superimposed over it

We’ve been covering Google’s rebranding efforts with Google Ads this summer, and all of the changes they’ve introduced along with it.
Today’s insight from our team is BIG: you can now change what types of ads you see as a user.
Our advice is to get ready to chuckle when you see what content Google currently thinks you’re interested in seeing.
For the most part they do a pretty good job, but as our team reviewed their accounts, there were a couple audiences that were a little off. For example, Google was adamant that we wanted more parenting ads when none of us have children. Or, they insisted that our least athletic team member is interested in football equipment.
We’re going to analyze why this change is so important in this blog, but if you want to skip to the good part, and check out your info for yourself:
Watch our video – Learn With 8THIRTYFOUR: Google Ad Preferences

Download our step-by-step guide to viewing and updating your ad preferences

What Exactly Does This Mean?

Google used to track your search and browsing data, and serve you ads based on what they found – without telling you the criteria used to determine to show you those ads.
Now, within your account, you can see exactly what audiences they are placing you in. You can remove categories and even change certain audiences you are in.
This is valuable to both advertisers and users, as it increases ad relevancy. More relevant ads result in more clicks, and increased revenue for the big G.

Learning from Facebook’s Nightmare

Aside from the bottom line, Google has watched Facebook’s recent PR nightmares and recognized that now is a key time to beef up their transparency efforts. This is a move by Google to do more for those that want their data protected (and it helps Google protect their own asses).
In addition to reviewing the type of ads you see, it is also now easier to opt out of Google’s ad customization service entirely. This means that you won’t receive ads based on your search and website history if you choose that option.

Trust Us – See it For Yourself!

To learn how to see and change your ad preferences, watch our video or download this step-by-step guide.
If you have more questions on how this impacts your marketing efforts, reach out to our digital team.

Leave A Comment

Recent Musings

Something on Your Mind?

Let's Chat

Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy.

Glamorous? Obviously.

Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

8 1
Open post by 8thirtyfour with ID 17891457474436982
Here’s the real behind-the-scenes of events: iconic @bodespeaks tees, dog diapers (don’t ask), and the people that make it all look easy. Glamorous? Obviously. Check out what we’ve been working on for yourself. Register now for Uncomfortable Conversations The Pause at the link in bio.

We’re officially two days out…

Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details).

Come for the expert insight. Stay because you get to hang with us.

Registration closes soon. Grab your spot at the link in bio.

3 1
Open post by 8thirtyfour with ID 18067707920767584
We’re officially two days out… Uncomfortable Conversations | The Pause is happening this Thursday, Sept 24, and we’re getting real about perimenopause with a panel of industry experts who have the answers (see our speaker spotlights for more details). Come for the expert insight. Stay because you get to hang with us. Registration closes soon. Grab your spot at the link in bio.

Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

3 0
Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

6 0
Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

4 0
Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.