Your Biz Your Town is a monthly segment with Shelley Irwin on WGVU’s 88.5 FM that focuses on local happenings within our community from a business, entrepreneurial and nonprofit standpoint/focus. On the 4th Friday of every month we chat with 2 or 3 guests and ask them to share their stories with all of you. This week, we welcomed the Stockbridge […]
Today we are taking things in a different direction. Today we are talking about design thinking. Since I am currently the most dissatisfied airline passenger there ever was, my perspective on this is coming from the consumer side, not the designer side. Design thinking is not what you would assume. It’s not about getting inside the mind […]
Stop treating your website like a red headed step child. Do we have your attention now? Good. Hope so. If you’re like the companies and organizations we work with, you’ve invested a lot of time and money into the design and development of your website. For what? So it looks cool? So it’s responsive? Really, […]
Your website is usually one of the first places people will go for more information about your company, your products and your services. We know it, you know it. Still, the use of website (WordPress) themes, responsive design standards and overall web design trends have created a scenario where many sites have similar layout standards. We’ve heard our […]
We live in a digital age. We are constantly consumed by so much digital messaging that we have to actively turn off those receptors to avoid advertising overload. By now, we can tell which social media posts and which images on our web browsers are trying to get us to purchase items we probably don’t […]
Create better messages. Connect with your customers. Marketing leaders, no matter what business they are in, are in the business of empathy. This becomes apparent every time we talk with a business about their communications plan, social media strategy, website development or a simple advertisement, the first conversation always starts with “tell us more […]
Nonprofit Marketing & Fundraising is Hard Work. We get it. You put the mission above yourself every day. Our own Adrienne Wallace recently presented to the local Association of Fundraising Professionals on this topic. Here are some of the insights she shared. You can also view her Prezi here: This can be especially true in […]
Saying thanks is a big part of our culture at 834, we want our clients to understand how important they are to us and it helps put things in perspective for all of us. We are so thankful, in fact, that we created Gratitude Tuesday where we write 2 to 3 notes of thanks or […]
Did you know you can target those who like peanut butter and jelly sandwiches on Facebook? While that might make sense if someone sells bread, peanut butter or jelly – what about for your business or organization? Why would you pay to advertise on Facebook, it’s free right? While Facebook is “free” to use when […]
If you’re in a company that sells products or services to other businesses you might think that your approach to Public Relations and Marketing is different than a B2C company. We disagree. Your audiences are still people, or we like to call them humans. Humans who make the buying decisions and other influencers within their organization. B2B marketing […]
