We talk a lot about blogging here at 834, and there are many benefits of blogging. We create content for many of our clients, and ourselves, from newsletters, press releases, story development and social media. Still, there is significantly more value in your blog posts and they have a longer lifetime than you’d ever imagine. In […]
Any chance to support our furry buddies we jump on at 834, so it shouldn’t come as a surprise that our guests for Your Biz Your Town are the Humane Society of West Michigan and Eastown Veterinary Clinic. Both guests are sharing ways to support your pets. The Humane Society of West Michigan is hosting […]
In our industry, that we all know and love so dearly, there is a very extensive list of verbiage. With this long and ever-growing list comes a whole lot of confusion, misunderstanding and misconstruing of definitions. Whatever the cause may be, we are going to tackle the commonly misunderstood concepts of marketing and branding, in […]
Aaah yes…perhaps the most important component in hosting a fundraising event is the promotion. If you missed Part 1 and Part 2 of Breathing New Life into Stale Events, peruse those first before diving into event promotion with us. Once you finalize the theme, venue and start the planning…you need to immediately think about promoting. […]
This blog series is tackling the lame, boring and ineffective fundraising events the majority of us are forced to endure on a regular basis. If you missed Part 1, catch up here. Talk about creative. Each year the Holland Museum hosts a fundraising cruise on the Holland Princess. Planning is obviously key to hosting a […]
This is the first blog of a three-part series chronicling our recent participation in the West Michigan Public Relations Society’s Nonprofit Workshop held Wednesday, September 9, at which we presented on breathing life into stale events. For part one, let’s tackle the rationale behind fundraisers. Understand your audience. Anyone involved in the Grand Rapids community is […]
It is national preparedness month, and while we’re not going to talk about a natural disaster, we do have some things you might want to think about in the event of a digital disaster. Today, employees are managing your company websites, social media accounts, hosting accounts, domains and other online profiles. This information can be […]
Health care is changing at a rapid pace, this is not news. Robert M. Brecht, Ph.D., author of 5 Healthcare Marketing Trends to Watch in 2015 states that there are 2 reasons for this transition: One is the evolution from a fee-for-service payment system to a healthcare delivery model based on transparency, quality outcomes and patient satisfaction. […]
We certainly do have fun once-a-month hanging with the effervescent Shelley Irwin on the WGVU Morning Show for Your Biz Your Town. September’s Your Biz Your Town This past Friday was no different as we welcomed Boys & Girls Club of Grand Rapids, Brush Studio GR and Inforum into the studio. We chatted Be Great […]
Wow. Thank you. Thank you from the bottom of our hearts for the love and support we felt firsthand at our 834 Summer S’moirée. You came, you partied, you drank sangria. In the past year, 834 has grown more than we could ever have anticipated and it is because of all of YOU. The Grand […]
