August 6, 2025
November 19, 2021
What’s Your Tone?
8THIRTYFOUR’s tone is humorous, sarcastic, self-deprecating, knowledgeable without being preachy and to-the-point. If you were to look at your website right now, without any of the branding, would you stand out? Or would you sound just like the other guy? Companies spend a lot of time on logo development, creative, website development and all the […]
November 3, 2021
Strategies, Budgets & 2022 – What Are You Investing in?
According to the Harvard Business Review (and endorsed by us), a complete strategy has to encompass carefully coordinated choices about the business model with the highest potential to create value, the competitive position that captures as much of that value as possible, and the implementation processes that adapt constantly to the changing environment while building […]
October 22, 2021
3 Reasons You Need a Strategy
You know that feeling when you leave a really great project kick-off, get back to your desk (or maybe, more likely) end a Zoom call, and you realize you retained none of the actual strategy behind the brief? Before you start jumping to conclusions about needing a new career, stop for a second and make […]
October 13, 2021
5 Tips for Effective Trade Show Marketing
It’s been a while since we’ve set aside our sweatpants and jumped on a plane to head to an industry trade show. We’re kind of out of practice, and it seems everyone has forgotten how to effectively market themselves before, during and after a show. We see companies investing thousands (way more than that) into […]
October 6, 2021
Cubi Market Strategy Case Study
We’re throwing lots of client love toward our friends at Cubi Market, we loved the work we did with them, and we really wanted to share our journey with you. Cubi Market is a shopping experience that makes buying local and fresh incredibly easy. They curate hard-to-find products from local artisans and farmers and make […]
May 5, 2021
Case Study: Mana Pacific Branding
Strategy and branding projects are some of our favorites. Especially when they are companies making significant steps to make the world a better place. Our client, Mana Pacific is a social impact company that develops, finances, and de-risks scalable island resiliency projects in Hawaii and the 22 Pacific Island Countries and Territories. Sound simple, right? […]
June 28, 2019
Kim is Not an Influencer (Influencer Marketing 101)
In our latest Happy Hour Hustle, Kim and Emily discuss all the things you didn’t know you needed to know about influencers. The term “influencer” is pretty self-explanatory; this is someone who “influences” other people to do something, like get out their credit card and make a purchase. Influencers have found their way into […]
March 6, 2019
How to Rock a SWOT Analysis
What is a SWOT Analysis? A SWOT analysis is an overview of a business’s strengths, weaknesses, opportunities, and threats. This ensures that leadership is on the same page regarding the company’s position in the marketplace, and helps to identify strategic opportunities for a brand. Strengths and weaknesses are internal to the company (think: quality, proprietary […]
July 6, 2017
Why Building a Roadmap is Needed
Project management is hard. It’s like having a relationship with each one of your clients (but not like that) and having to remember every minute detail about each of them… Maybe not the best analogy, but moral of the story is that project management can be confusing, especially if a roadmap isn’t put into place […]