There’s one place on earth about 90% of shoppers can agree is “their happy place.” The wonderland of Target is indeed a tempting place to go. Whether you want to admit it or not, we’ve all gone to Target with the intention of buying a small list of items, and end up leaving with a hefty […]
Print is by no means, dead. Print, unlike any other form of branding material offers a tactile, engaging display of your brand, that if presented to the right audience, creates a powerful connection. Print media offers longevity that many digital channels do not. Print provides an experience that is more than seeing, feeling, moving, and […]
Strategy Strategy is a flexible document, create it, but don’t let it sit on a shelf somewhere. Review this weekly if you can, it helps keep the train on the tracks and allows for alignment of social to business value, not just social for social sake. This document doesn’t have to be complicated either. Usually […]
Social media is an important tool in your marketing toolbox and we often discuss how to make use of it on our blog. What we don’t often cover is the not so sexy stuff like demographics, user base, and other platform data. Understanding the audience within each platform is essential if you actually want to […]
We live and breathe branding at 834. In fact, we are in the midst of two very large projects which got us thinking about politics (because they’re hard to avoid) and the role branding plays. The 2016 election has been quite a doozy. It’s more like a reality TV show than a discussion on our […]
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather information and flesh out their stories. It is the basic tool of news gathering and a great opportunity for your organization to communicate its messages to […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
Unless you live your life under a very large boulder (possibly a mountain), you have inevitably heard something about Pokémon GO, the viral mobile game that was released in the U.S. about a week ago. The hype for the augmented-reality game was enormous as soon as Nintendo announced its production. Now that it has been released, […]
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
