We love being a part of the Grand Rapids community. You probably already know this because you see us EVERYWHERE. Our specialty is to divide and conquer, with each team member taking on a different community event during the week. The past week saw a lot of great events, from fundraising to networking and professional […]
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather information and flesh out their stories. It is the basic tool of news gathering and a great opportunity for your organization to communicate its messages to […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
It is finally your favorite time of the month again! The time where current and future PR pros reflect on their careers and lives in a “letter to my younger self” format. Today we are featuring Emma Thibault, resident 834 PR Intern. You’re living more than 300 miles away from your family, you’re unemployed and you’re forced to live […]
View the updated 2019 version of Marketing vs Advertising vs Public Relations. At 834 | Integrated Communications, clients rely on our ability to provide a full range of communications services. Do you need an ad placement in a magazine? We can hook you up. Having trouble marketing your product to a specific audience? 834 […]
At #Team834, we’re usually on our second pot of coffee by 9 a.m. Dark chocolate brownies take the edge off of the “didn’t have time for breakfast” stomach growls which are amplified on Fridays when the crockpot aroma fills the office. The common couches make the need for a nap even stronger after a long […]
Watch two of our amazing clients on ABC’s Shark Tank! Shefit, the ultimate sports bra, and R. Riveter, American made handbags, will pitch their products in front of the Sharks in hopes of making a killer deal. We are very proud to support the missions of these products and the people behind them. Learn more about Shefit and R. […]
Everyone always asks us, what is integrated communications? What do you mean 834 is an “integrated communication firm”? Here is the deal. A long time ago, in a universe far, far away…someone decided that communications would be separated out into 4 major disciplines: Design, Public Relations, Advertising and Marketing. Fast forward to 2015 and you […]
834 superstars live-tweeting at a client radio interview. An extra Friday in the month means a Bode Bonus Blog! I sit here writing this blog, right after #Team834 wrapped up another press conference for a client. There is nothing more enjoyable than sharing client news and seeing it picked up by multiple outlets. It requires…works, […]
