public relations Archives

September 17, 2026

PR Tips From 20 Years of Doing It.

Public Relations, Social Media
4 min read
68 Views
Abby Wettlaufer
0 Comments

We’ve been at this for a really really long time. We posted a blog back in 2017 (yes, before the era of AI and the rise of TikTok) about pitching over social media platforms. The social media landscape has significantly changed since then. Influencers have now taken over the internet, while everyone else is trying […]

August 13, 2026

The Current State of PR

Public Relations, Social Media
3 min read
226 Views
8THIRTYFOUR
1 Comment

Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]

Reporter sits down for News 8 6 p.m. show

July 1, 2026

Why PR Matters in the Age of AI

Digital Marketing, Marketing Strategy, Public Relations
3 min read
469 Views
8THIRTYFOUR
0 Comments

Right now we are dealing with one of the most fractured media landscapes that we ever have, with more and more people turning to blogs, social media, or just tuning everything out entirely. At the same time, where you can get trusted information seems to be shrinking, with media conglomerates buying up more and more […]

March 18, 2026

Giving Voice to One of Veterans’ Best-Kept Secrets

February 25, 2026

Meeting Journalists Where They Are

There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]