#Team834 Takes on National Competition
This spring our Digital Associate Mari Behovitz competed in the National Student Advertising Competition (NSAC) alongside her fellow Laker classmates. Take a look at her experience……
Tag: public relations
PR: We do not "pay to play"
Public relations is much more than relating to the public. According to the Public Relations Society of America, “Public relations is a strategic communication process…
PR Can't Fix Stupid
This blog was originally posted on smallbizmusings.com, but it was so good we had to share it again. Public relations can only do so much.…
Why Graphic Design Matters in Public Relations
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent…
How to Write a Killer Press Release
Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process…
Let's learn from failure
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when…
Measuring the effectiveness of PR
Public relations is often intangible when it comes to measuring the effectiveness or effects it has on your overall company sales. PR is meant to…
834 in the Community
We love being a part of the Grand Rapids community. You probably already know this because you see us EVERYWHERE. Our specialty is to divide…
Basics of Media Preparation
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media…
10 Signs You Should Invest In Communication Strategy
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap…