Meeting Journalists Where They Are
February 25, 2026
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs
What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail
Press releases used to be faxed. Editors were at local papers for 30+ years. Journalists knew what agencies and PR pros represented the various companies
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on
This has to be our one gazillionth blog on the topic of public relations research, but it’s worth repeating and we really like to be
We write these blogs mostly for ourselves because half of these wins seem like they were 3 years ago versus this past year. Also, we
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our
In this week’s Week in Media blog, we tackle the royals, burgers and crayons. It’s about to get interesting. Women Belong in the Kitchen That
If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being
Today, February 7th, is “National Send a Card To a Friend Day.” Sandwiched between days like “National Pizza Day,” “National Selfie Day,” and other #hashtag-able
The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same
When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent
Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process
You can easily have a love-hate relationship with event planning. Immense time, effort and headaches goes into planning an event that spans only a mere
Failure Sucks Failure can really suck. It’s embarrassing. It derails your confidence. It can be held over your head for months to come. But when
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media
At #Team834, we’re usually on our second pot of coffee by 9 a.m. Dark chocolate brownies take the edge off of the “didn’t have time
Watch two of our amazing clients on ABC’s Shark Tank! Shefit, the ultimate sports bra, and R. Riveter, American made handbags, will pitch their products in
If you’re in a company that sells products or services to other businesses you might think that your approach to Public Relations and Marketing is
An extra Friday in the month means a Bode Bonus Blog! I sit here writing this blog, right after #Team834 wrapped up another press conference
Today’s Your Biz, Your Town segment on WGVU’s Morning Show with Shelley Irwin was focused on small businesses and the importance of building and maintaining
Local Company Semi-Finalist In National $1 Million Business Plan Competition ENRG Power Systems, a StartGarden recipient, is recognized as a semi-finalist in Accelerate Michigan Innovation
Longstanding West Michigan Company Expands With New Name & Brand Fettig, formerly known as AmeriTemp Staffing diversifies services to meet customer demand Grand Rapids, Mich.
Grand Rapids, Mich., April 26, 2012 — Smith Haughey Rice & Roegge’s marketing department and 834 Design & Marketing have been honored with the 2012
We love our clients. I feel we should start every post this way, and as a result of this we love getting them attention. JetCo
I love my clients. I say that often and when I get the opportunity to work with (and garner media attention) for such amazing people
It has been a very interesting few weeks for me in regards to social media. It has reiterated to me the power that comes with
In the new year we had the privilege of being able to work with another woman-owned business, Grand Events LLC. Grand Events owner, Cecily Near
In November of 2011, the West Michigan based law firm, Smith Haughey Rice Roegee will be moving into the historical Flat Iron Building in downtown
8THIRTYFOUR was hired to plan the inaugural Alliance for Health – West Michigan Salutes Health Heroes. The goal of the event was to raise the
Great segment this morning of “Your Biz, Your Town” on WGVU’s Morning Show with Shelley Irwin (95.3 & 88.5 FM). On the segment we welcomed
It is that time of year again, when companies need to look back on the past year and analyze what worked and what didn’t. Then
Industry: Life Science, Medical Device, Product Development, Manufacturing Client: Keystone Solutions Group (www.keystone-pd.com) Services Performed: Design, Public Relations, Branding, Marketing Strategy and more Description: 834
LiaRose holds ribbon-cuttingLia Rose boutique promises ‘classic, timeless pieces’Downtown Grand Rapids businesses prep for openings Industry: Retail Client: LiaRose (liaroseboutique.com) Services Performed: Public Relation Campaign