The Cost of Keeping Quiet
It’s hard enough to find a job these days. Even harder to keep one. Downsizing due to economic pressures. High prices with no relief in…
Tag: Media Relations
Meeting Journalists Where They Are
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs…
Top 4 Reasons to Invest in Local Media
What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth…
Back to Basics: Authenticity in Pitching
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail…
The Evolution of Crisis Communication
Press releases used to be faxed. Editors were at local papers for 30+ years. Journalists knew what agencies and PR pros represented the various companies…
This Week in Media
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on…
The Why of Public Relations Research
This has to be our one gazillionth blog on the topic of public relations research, but it’s worth repeating and we really like to be…
Top 5 PR Wins
We write these blogs mostly for ourselves because half of these wins seem like they were 3 years ago versus this past year. Also, we…
The Spooky Side of PR
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public…
Old vs. New Media Trends
Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our…