Muck Rack recently held their annual Muck Rack’s State of PR webinar where PR professionals across the country were surveyed about their thoughts on the current state of PR. Linda Zebian, Vice President of Communications at Muck Rack led the discussion. While Glennah Ivey-Walker, Vice President of Communications at DHL, Kevin Ota, Senior Director of […]
It’s hard enough to find a job these days. Even harder to keep one. Downsizing due to economic pressures. High prices with no relief in sight. The weight of the world, if not on our shoulders, is definitely weighing on our hearts and giving all of us an intense case of anxiety. This is the […]
There’s a version of media relations that lives in the past. A world where you pitch a reporter, they file a story, and it runs in the paper or airs on the evening news. That world still exists, but it’s now just one small corner of a much larger, much more demanding landscape. Today’s journalists […]
What’s the first thing that comes to mind when you think about the local media? For many companies they think ‘small time’ or ‘not worth the investment’. To put it bluntly, which is 100% the 8THIRTYFOUR way, you’re wrong. Local publications can ABSOLUTELY be more valuable for your brand than the Wall Street Journal or […]
Dear [Insert Name], [Superfluous greeting, that is completely unnecessary]. I am writing to request that you write a story about my client. I will detail why in the next 5 paragraphs. None of this will be relevant to your beat, your publication and it won’t be newsworthy in the slightest. Sincerely, A very lazy PR […]
Press releases used to be faxed. Editors were at local papers for 30+ years. Journalists knew what agencies and PR pros represented the various companies in town. If a company executive was caught in an affair with a subordinate, it wouldn’t be news. Shi*t changes. Call it good or bad, it doesn’t matter. If an […]
It was hard to narrow down what we wanted to focus on, so we went for the bald, the funny and the bleeding. Read on for our recap of This Week in Media. Why are we listening to these bald men? For whatever reason, people are obsessed with the former host of Fear Factorâs podcast, […]
This has to be our one gazillionth blog on the topic of public relations research, but it’s worth repeating and we really like to be heard. You don’t have to take our word for it, but we were named a Top 200 PR Agency by Forbes…so we may know a thing or two. When you’re […]
We write these blogs mostly for ourselves because half of these wins seem like they were 3 years ago versus this past year. Also, we often forget how much we’ve accomplished in the past year as an integrated communications firm. PR pros are always striving for great coverage for clients, but once it is secured, […]
Cool title, right? We had to tie this into Halloween somehow, it’d be a marketing miss otherwise. It’s hard for businesses to truly understand public relations, it can seem a bit voodoo-esque at times and downright confusing at other times. According to SpinSucks only 3.27% of all PR pitches sent are ever responded to by […]
