Salesforce was nice enough to publish a report on consumer media consumption, which basically breaks down our preferences on how and where we binge-watch our shows. We figured we’d share the insights from the 28-page report (we know you’re not going to read all of it). Consumers are watching, reading, and listening to content from […]
In this week’s Week in Media blog, we tackle the royals, burgers and crayons. It’s about to get interesting. Women Belong in the Kitchen That ☝️ right there is where Burger King went wrong. They were trying to be clever about the launch of a scholarship program for women pursuing culinary careers. It’s like they […]
If you haven’t noticed by now, we really love PR. In fact, the only things we love more than that are integrated communications as a whole and helping out our community. Go figure that we’d get the chance to do all three of those things at once! When we heard about Healthy Battle Creek and […]
Picture it: you’ve got the story of a lifetime. You feverishly type out a pitch, send it to a million media contacts, and expect your inbox to explode. And then it doesn’t. Instead of media buzz, you get crickets. Sure, maybe there was an important breaking story that bumped your pitch out of the limelight, […]
The reason that Public Relations is often ranked as one of the top stressful career fields in the country is, well… because it’s stressful. Being in charge of accurately telling a brand or company’s story in a way that pleases all stakeholders is like holding a tiny little bird in your hand; it takes care […]
Today, February 7th, is “National Send a Card To a Friend Day.” Sandwiched between days like “National Pizza Day,” “National Selfie Day,” and other #hashtag-able celebrations, we found today’s title to be a refreshing break from other made up holidays. Rather than encourage us to break out our phones or get behind our computers, National […]
The field of journalism has changed a lot in recent decades. New platforms, increasing citizen journalism and social media are ever-changing, and at the same time, how and where people digest news is also constantly evolving. But, one concept remains the same; words matter. As communications practitioners, we have the responsibility to keep up to […]
When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to media was not one of them. In fact, I was not taught this at all, and I found that I was not alone. It seems that many universities overlook the […]
This is an old post! Check out our updated one here. Graphic design and public relations are often thought of as two separate disciplines, independent of one another. More and more we are understanding how the two are interconnected and how the combination can increase your impact. Last weekend, the Grand Valley State University & […]
Step #1: Don’t write the release. Public relations has changed a lot since I (Kim) started my career, with digital becoming integral in the process of earning media. In fact, a press release isn’t needed in multiple situations. 834 best serves our clients by building relationships with reporters whether local, statewide, national or international. It […]
