The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in a “letter to my younger self” format. This month we feature Jordan Punches, resident 834 public relations coordinator. So here’s the deal, I already spend way too much time being introspective, but never take the […]
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
Some call it the proven method for the digital age, we call it ‘The measurable.’ All of us refer to it as Inbound Marketing. So what is it? How does it differ from traditional marketing? Why is it so important? All good questions my young Jedi (you can hope that is the only Star Wars […]
As consumers, we often associate industry-leading brands with an iconic symbol (logo) or unforgettable catch phrase. While both of these elements can have a heavy influence on a target audience, the strategy and behind-the-scenes work are what create an unforgettable brand. Do Your Research: Develop a Communications Plan Knowing your audience in detail is essential. […]
It is finally your favorite time of the month again! The time where current and future PR pros reflect on their careers and lives in a “letter to my younger self” format. Today we are featuring Emma Thibault, resident 834 PR Intern. You’re living more than 300 miles away from your family, you’re unemployed and you’re forced to live […]
Here in West Michigan we are surrounded by a thriving art and design culture. The West Side is host to multiple art museums, art-focused organizations and a rich underground art scene. Last week, West Michigan Design Week brought these different communities together, showcasing a variety of disciplines including architecture, interior, graphic, and industrial design and much more. […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
Social media has taken over the world. If you don’t believe us, try spending an entire day without checking Facebook, Twitter and Instagram. You could probably do it, but breaking the habit won’t be easy. Businesses especially have rapidly realized that social media is essential to thrive. Customer service has become more than just a […]
View the updated 2019 version of Marketing vs Advertising vs Public Relations. At 834 | Integrated Communications, clients rely on our ability to provide a full range of communications services. Do you need an ad placement in a magazine? We can hook you up. Having trouble marketing your product to a specific audience? 834 […]
It’s Thursday, so we are throwing it back a year and rebirthing one of our most famous blogs, Life on the Interwebs: Creating Digital Relationships. In the world we live in, social media and online personalities are crucial to connect with audiences. But here’s the thing: everyone else thinks so, too. It is almost unheard […]
