‘Less is more’ is a little cliché, but for the sake of argument, we aren’t going to reinvent the wheel. It’s a concept that applies to a lot of different things: storage solutions, toilet paper, fonts, etc. The world would be a much more beautiful place if designers used this concept as a golden rule […]
The blog post you wait all month for is here-PR current and future pros reflecting on their careers and lives in “letter to my younger self.” This month we feature Elyse Zapolski, resident 834 project coordinator. Self-reflection isn’t easy. I recall many conversations with my dad growing up in which he would tell me things […]
At #Team834, we’re usually on our second pot of coffee by 9 a.m. Dark chocolate brownies take the edge off of the “didn’t have time for breakfast” stomach growls which are amplified on Fridays when the crockpot aroma fills the office. The common couches make the need for a nap even stronger after a long […]
As marketers, advertisers and public relations practitioners, we are constantly building strategy around messaging. How to send the right message to a consumer, how to tell the right story and how to attract the right audience all through delivering a clear message. Last Sunday marked the night each year where millions of people turn their […]
Watch two of our amazing clients on ABC’s Shark Tank! Shefit, the ultimate sports bra, and R. Riveter, American made handbags, will pitch their products in front of the Sharks in hopes of making a killer deal. We are very proud to support the missions of these products and the people behind them. Learn more about Shefit and R. […]
Typography is absolutely essential to every project a designer creates: layout, composition, brand identity, etc., because type can convey almost any message to your audience. An image, graphic, or other elements a designer uses can present one message on its own and take on a totally different meaning when paired with different fonts, used in different ways. […]
Today we are taking things in a different direction. Today we are talking about design thinking. Since I am currently the most dissatisfied airline passenger there ever was, my perspective on this is coming from the consumer side, not the designer side. Design thinking is not what you would assume. It’s not about getting inside the mind […]
We live in a digital age. We are constantly consumed by so much digital messaging that we have to actively turn off those receptors to avoid advertising overload. By now, we can tell which social media posts and which images on our web browsers are trying to get us to purchase items we probably don’t […]
Your Biz Your Town has been going now for 5+ years…with the sole purpose to bring awareness to local nonprofits, networking events and businesses giving back to our community. This week’s WGVU segment was no different with Holland Museum and CASA of Kent County joining Shelley Irwin and myself. CASA of Kent County CASA — […]
Communications is an important part of any business, regardless of your goals – awareness, community engagement, recruitment, business development etc. When you are ready to commit to hiring an agency to assist you in reaching these goals it is important to understand how to work with this outside team. This familiarization period, or as we […]
