Your favorite color is yellow? That’s great, but I don’t care. As the creative you’ve hired to develop a compelling and effective brand identity, it’s my job to advise you on the colors, font choice, imagery and design aesthetic that is most appropriate for your company. The goal in any branding or rebranding effort is […]
There’s a show (on network television believe or not) that we just started watching a few months ago. You might have been put off by it, thinking it is a typical comedy full of stereotypes, but actually it’s the exact opposite. We love the show “Blackish” for how it poignantly discusses society in a meaningful […]
As an integrated marketing firm, we handle anything and everything, from marketing and PR, to design, website development, SEO and event management. Our clients engage with us for many reasons, but telling their story is the key to successful marketing. To get the best return on your marketing, you need to know exactly who your […]
We are big believers in the ‘never stop learning’ philosophy. If you shut your mind off to new ideas, concepts and refuse to push the boundaries of your own understanding then how do you ever grow intellectually? We read, we watch we observe. Here is what we are digging into to make us smarter. Kim […]
As a creative director for a small, but thriving, integrated communications agency, my days are, by definition, anything but typical. Generally I’m pretty all over the board, but there are few things I consistently make time for – for reasons none other than to spare my sanity. Hectic schedules and crazy hours aren’t always as […]
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather information and flesh out their stories. It is the basic tool of news gathering and a great opportunity for your organization to communicate its messages to […]
Clients often come to us with rebranding requests of all shapes and sizes. It’s rare, however, to find anyone outside the industry with an in-depth understanding of the complexity that is the term, “brand.” A common misconception is that your logo mark = your brand. A logo is a key component of your visual brand, but doesn’t reflect the […]
It may not bea glamorous topic, but knowledge of file types and uses is inherently necessary in the design industry. So how does this effect you? Well… every day, marketing, PR, communications and advertising professionals are in contact with the media, printers, publications, venues, social channels, and more, all of which are mediums carrying out a […]
The past couple weeks have been particularly eventful for Team834. Not to say that every week doesn’t bring a new series of events that we tackle head on but these past couple weeks our “frequently heard at 834” consisted of “How is it already 4:30?” and “Wow, tomorrow’s Friday already, this week flew by!” Where […]
