This is the first blog of a three-part series chronicling our recent participation in the West Michigan Public Relations Society’s Nonprofit Workshop held Wednesday, September 9, at which we presented on breathing life into stale events. For part one, let’s tackle the rationale behind fundraisers. Understand your audience. Anyone involved in the Grand Rapids community is […]
Here at 834, we are firm believers in social media and content creation. In the world we live in, social media and online personalities are crucial to connect with audiences. But here’s the thing: everyone else thinks so, too. It is almost unheard of for a company not to have a website, Facebook page, Twitter […]
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more business or website views. We can’t stress enough how important it is for a company to create and distribute original content on a regular basis. Here are our reasons every […]
We have all seen it. The Christmas video that has gone completely viral. You went through the typical 5-Stage SM coping mechanisms- 1) Ignore – another stupid video makes the rounds, 2) Denial – I am so not watching that, 3) Annoyance – why does everyone keep sharing this?, and 4) I mean what is […]
It is no secret that 834 is passionate about community engagement. Not only do we practice it in our personal lives, we ensure it overflows into our business and the clients we represent. We firmly believe giving back to the community that supports us is a privileged responsibility. But what piece of us controls our […]
McDonald’s: Land of the fruit and home of the salad. Wait, something seems a bit off. When we think of McDonald’s, dollar menu visions dance across our minds—delightfully greasy double cheeseburgers with super-sized sides and Diet Cokes comparable to the human head. As the largest fast food chain on the planet, McDonald’s has built a […]
Will Ferrell is an American comedian and impressionist that stole our hearts many moons ago when Saturday Night Live was still reliable for producing gut-wrenching skits. Somewhere between streaking through the quad and doing karate in the garage, an American hero was born of Will Ferrell—Ron Burgundy, Anchorman. The highly anticipated arrival of the film’s […]
Miley Cyrus is a daily topic of discussion in our office; Chantell cannot stop playing her music and the rest of us suffer through it. Beneath all the twerking, lingerie-inspired outfits and tongue flashing that puts Steven Tyler to shame, can we learn something from the girl who swung naked on a wrecking ball Let’s […]
Earlier last week we shared Chipotle’s new ad on our Facebook page. In case you don’t follow our every move (as you should), please devote the next three minutes of your life to the video below. In the October 2013 edition of Print, Sarah Whitman states the following about storytelling: “A great story is the […]
By: Renay Schoenmaker For the third consecutive year, crowds have begun assembling in downtown Grand Rapids for yet another ArtPrize. Over the period of 19 days, the city will not only become home to 1,582 artists from 42 states and 21 countries, but hundreds of pieces of art as well. There will be as many […]
