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I Will Not Watch, I Will Not Watch….Crap, I Watched It

Share the goods.

We have all seen it.
The  Christmas video that has gone completely viral.
You went through the typical 5-Stage SM coping mechanisms- 1) Ignore – another stupid video makes the rounds, 2) Denial – I am so not watching that,  3) Annoyance – why does everyone keep sharing this?,  and 4) I mean what is the big deal? 5)No one has to know I watched it.
You broke. You finally broke and you watched it.

In typical 834 fashion, we thought we would share our top 7 reactions to the WestJet viral Christmas video as it played.

  1. I cannot believe I broke and am watching this, I’ve never even heard of WestJet!
  2. Ahhh, I see what you did there, playing off the “Twas the Night Before Christmas”
  3. Pretty slick set-up with scanning the boarding pass and Santa…
  4. Cute kid…yeah, okay a TV…sure you need that.
  5. What is happening?
  6. Nice partners – Best Buy…wait, are they giving out presents to all of the passengers?!!?
  7. Crap. I am crying. That dude totally wishes he hadn’t asked for socks and underwear!

And the top reaction….That was one hell of  a PR stunt. Brilliant. Also, be careful what you wish for…you might end up with socks and underwear instead of a 50-Inch Flat Screen or an Android Tablet.
Gotta give kudos where kudos is due. WestJet, well done.
To get noticed as a company…think out of the box and most importantly…don’t make it about you. People don’t tune in to hear you talk about yourself, get over your bad self.
Over 16 million people have viewed the YouTube video and it is too soon to tell what the social media stats are for the Christmas video, however if the amount of times it has popped up in my Facebook feed is any indication…it is going to be A LOT. The company has made social media a priority, sticking to Facebook, Twitter and a well-curated YouTube. They use it to connect with their customers and potential customers, even when they aren’t traveling.
Here are some great articles on the magic of WestJet.
https://www.mikemccready.ca/blog/2013/12/westjet-the-magic-behind-the-christmas-miracle/
https://www.lindsaycasey.com/westjet-a-social-media-case-study/
Want to be successful on social media?

  • Be genuine
  • Be responsive
  • Be real
  • Understand the value
  • Care about your audience, your customers, your potential customers…don’t waste their time
  • Stop watching and start DOING
  • Take a gamble, make an impact for someone
  • Give….in real time

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National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up.

We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly.

We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation.

When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared.
Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan
Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later).

Register at the link in bio.

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Open post by 8thirtyfour with ID 18132641716644887
National Perimenopause Month starts today. We have a LOT to say, and we’re not going to be quiet about it, especially this month, so buckle up. We were not prepared for perimenopause, much like our periods, sex, or anything else to do with our bodies. God forbid we talk about it openly. We were taught to be ashamed, keep quiet, and to accept that it is just part of being a woman. We reject that narrative. In fact, like @bodespeaks, we want to bring it up in every conversation. When we normalize perimenopause and the conversation around it, we stop isolating, and we’re all more prepared. Join us for Uncomfortable Conversations: The Pause on September 24th — a powerful conversation hosted alongside the @smallbusinessassocofmichigan Women’s Business Council, featuring some kicka$$ experts who will give you the real talk on perimenopause (more to come on them later). Register at the link in bio.

You asked, we delivered.

Introducing the Women`s Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership.

Whether you`ve got a team of 10 or it`s just you and your laptop, you deserve a room full of women who get it.

Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business.

You`ll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who`ve been exactly where you are.

Applications due October 1. Apply now at the link in bio.

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Open post by 8thirtyfour with ID 18089775152664042
You asked, we delivered. Introducing the Women's Owners Network - a new program built for what comes first, joining our proven Fellowship model to support Michigan women at every stage of business ownership. Whether you've got a team of 10 or it's just you and your laptop, you deserve a room full of women who get it. Six months of leadership, finance, operations, capital access, paired with real support for the isolation, emotional volatility, and decision fatigue that come with owning your own business. You'll have your own board of directors in your corner, including @bodespeaks plus a group of mentors, instructors, and coaches who've been exactly where you are. Applications due October 1. Apply now at the link in bio.

"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope

You are the hero in your own story. Be like Leslie and believe it.

Come to the Big Deal Energy Workshop, @bodespeaks will show you how.

It`s personal branding with a shot of tequila. Register in bio.

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Open post by 8thirtyfour with ID 18026151482745649
"I am big enough to admit that I am often inspired by myself" - Leslie F*ucking Knope You are the hero in your own story. Be like Leslie and believe it. Come to the Big Deal Energy Workshop, @bodespeaks will show you how. It's personal branding with a shot of tequila. Register in bio.

THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.

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Open post by 8thirtyfour with ID 18232322101316198
THROWBACK THURSDAY: We took a walk to one of the houses @bodespeaks lived in Creston. There were 3 total. We also got a history lesson of @crestongr along the way. Of course we had to take Joey too.
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