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I Will Not Watch, I Will Not Watch….Crap, I Watched It

Share the goods.

We have all seen it.
The  Christmas video that has gone completely viral.
You went through the typical 5-Stage SM coping mechanisms- 1) Ignore – another stupid video makes the rounds, 2) Denial – I am so not watching that,  3) Annoyance – why does everyone keep sharing this?,  and 4) I mean what is the big deal? 5)No one has to know I watched it.
You broke. You finally broke and you watched it.

In typical 834 fashion, we thought we would share our top 7 reactions to the WestJet viral Christmas video as it played.

  1. I cannot believe I broke and am watching this, I’ve never even heard of WestJet!
  2. Ahhh, I see what you did there, playing off the “Twas the Night Before Christmas”
  3. Pretty slick set-up with scanning the boarding pass and Santa…
  4. Cute kid…yeah, okay a TV…sure you need that.
  5. What is happening?
  6. Nice partners – Best Buy…wait, are they giving out presents to all of the passengers?!!?
  7. Crap. I am crying. That dude totally wishes he hadn’t asked for socks and underwear!

And the top reaction….That was one hell of  a PR stunt. Brilliant. Also, be careful what you wish for…you might end up with socks and underwear instead of a 50-Inch Flat Screen or an Android Tablet.
Gotta give kudos where kudos is due. WestJet, well done.
To get noticed as a company…think out of the box and most importantly…don’t make it about you. People don’t tune in to hear you talk about yourself, get over your bad self.
Over 16 million people have viewed the YouTube video and it is too soon to tell what the social media stats are for the Christmas video, however if the amount of times it has popped up in my Facebook feed is any indication…it is going to be A LOT. The company has made social media a priority, sticking to Facebook, Twitter and a well-curated YouTube. They use it to connect with their customers and potential customers, even when they aren’t traveling.
Here are some great articles on the magic of WestJet.
https://www.mikemccready.ca/blog/2013/12/westjet-the-magic-behind-the-christmas-miracle/
https://www.lindsaycasey.com/westjet-a-social-media-case-study/
Want to be successful on social media?

  • Be genuine
  • Be responsive
  • Be real
  • Understand the value
  • Care about your audience, your customers, your potential customers…don’t waste their time
  • Stop watching and start DOING
  • Take a gamble, make an impact for someone
  • Give….in real time

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Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes.

Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday.

Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th.

Secure your spot at the link in bio.

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Open post by 8thirtyfour with ID 18013559684753405
Introducing our third speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet @bitnermd, co-founder of @true.womenshealth, a concierge practice in West Michigan, focused on helping women thrive through midlife while reducing chronic conditions such as obesity, cardiovascular disease, depression, and diabetes. Dr. Bitner is a board-certified OB/GYN specializing in midlife, menopause, and sexual health. She’s the author of I Want to Age Like That! and has published peer-reviewed research on menopause care. She was named Menopause Practitioner of the Year by The Menopause Society in 2015. Dr. Bitner is committed to translating evidence into practical, scalable solutions that improve women’s health, confidence, and participation at work and in life. We’re beyond excited to have her join our panel discussion this Thursday. Register now to hear from Dr. Bitner and the rest of our industry experts at The Pause on September 24th. Secure your spot at the link in bio.

Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable.

Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1.

Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners.

Go apply at the link in bio.

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Open post by 8thirtyfour with ID 18247359124310352
Every WOSB deserves support, access, guidance, and a network, because when they have it, they’re unstoppable. Just because you be small, does not mean you are not mighty. The Women’s Owners Network will accept its first cohort this November. Applications are due October 1. Thank you to @lakemichigan_cu for partnering with us to provide this program. Their support means we can offer this at a significantly lower cost to business owners. Go apply at the link in bio.

Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday.

Meet Cheryl Bergman, Executive Director of the @miwomenscomm.

Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women`s health.

Before this role, Cheryl helped elect Michigan`s first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer`s 2018 campaign.

She`s exactly the voice this conversation needs.

Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th.

Link in bio to register - spaces are going fast.

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Open post by 8thirtyfour with ID 17876488173630026
Introducing our second speaker for Uncomfortable Conversations | The Pause, happening this Thursday. Meet Cheryl Bergman, Executive Director of the @miwomenscomm. Cheryl is a statewide policy leader driving economic opportunity and better health outcomes for women across Michigan. Appointed by Governor Gretchen Whitmer in 2019, she brings together employers, healthcare experts, advocates, and policymakers to tackle the issues that actually move the needle - economic security, affordable childcare, and midlife women's health. Before this role, Cheryl helped elect Michigan's first woman U.S. Senator and first woman Governor, and served as Senior Advisor on Governor Whitmer's 2018 campaign. She's exactly the voice this conversation needs. Join Cheryl and our powerhouse lineup of industry experts at The Pause on September 24th. Link in bio to register - spaces are going fast.

We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week.

We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

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Open post by 8thirtyfour with ID 17917175178450239
We love this trend, so we thought we’d jump on it and ask the team some “hard-hitting questions” to end the week. We’re a team made up of Gen X, Millennials, and Gen Z. Find out who knows the most about the classics. Any guesses?

We`ve received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up.

It`s not who you know, it`s who knows you
Use the playbook of people you admire
Show up consistently and be seen
A handwritten note beats 100 LinkedIn messages, always.

See more Bode wisdom at her YouTube channel linked in our bio.

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Open post by 8thirtyfour with ID 18092872106558307
We've received so many questions from new grads about breaking into a competitive market as a young professional. It starts with one thing according to @bodespeaks: being the salesperson of YOU. Emulate the leaders in your industry and show up where they show up. It's not who you know, it's who knows you Use the playbook of people you admire Show up consistently and be seen A handwritten note beats 100 LinkedIn messages, always. See more Bode wisdom at her YouTube channel linked in our bio.

Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP.

Dr. May owns and operates @mhneuropathycenter, and she`s joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don`t talk about enough.

Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body.

Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer.

Join us for The Pause on September 24th. Link in bio.

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Open post by 8thirtyfour with ID 17891917860673621
Meet our first speaker spotlight: Dr. Karen May, DC, CCSP, CCIP. Dr. May owns and operates @mhneuropathycenter, and she's joining us for Uncomfortable Community Conversations: The Pause on September 24th to talk about something we don't talk about enough. Her career has spanned from elite sports medicine, including a stint as team physician for USA Bobsled and Skeleton as well as caring for pregnant moms and newborns and helping women navigate life’s transitions, always grounded in a belief in food as medicine and the body’s own capacity to heal. In 2017, that expertise was tested when a rare surgical complication left her fighting nerve damage in her own body. Drawing on decades of clinical practice and training, she rebuilt her health from the ground up — and has since helped thousands of people do the same. With over 20 years in holistic health care, she speaks today as both physician and peer. Join us for The Pause on September 24th. Link in bio.
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