Disclaimer: We want to make clear that this post does not address the recent, terrifying news of Kim Kardashian’s robbery. That is really shitty and is in no way associated with the drama we’re writing about in this blog. Just like every human, Kim deserves sympathy and understanding during this time. OK, if you’ve been […]
Sure, we’re lamenting summer’s end, but we are more than ready to embrace the cooler temps, hot drinks, crunchy leaves and boots, boots, boots that fall brings. Maybe it’s because winter is getting closer and soon everything will be white and grey or maybe it’s because Halloween and Thanksgiving are the two most delicious holidays […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
The 4th Friday of every month is when we party with GR’s finest for Your Biz Your Town. This past week, Shelley and I chatted with HopCat GR, AM Yoga and New Holland Brewing. You can listen to the full segment here. Our friends at HopCat had our mouth’s watering with their Grandwich creation which […]
Unless you live your life under a very large boulder (possibly a mountain), you have inevitably heard something about Pokémon GO, the viral mobile game that was released in the U.S. about a week ago. The hype for the augmented-reality game was enormous as soon as Nintendo announced its production. Now that it has been released, […]
Over the past few years Millennials have gotten a bad rap when it comes to making their way into the workplace. They’re “entitled”, corrupted by helicopter parenting and “sidetracked” by technology. Yet one of advertisers and marketers biggest “to-do” is channeling their efforts and how to market to Millennials specifically. With about 80 million Millennials […]
Unless you have been hiding under a rock, chances are you have heard Kanye West’s name this week. In his latest Twitter rant, West asked Facebook founder Mark Zuckerberg for one billion dollars to bail him out of his supposed $53 million debt. Don’t hold your breath for a response. Heck, even Edward Snowden weighed in with a tweet […]
As marketers, advertisers and public relations practitioners, we are constantly building strategy around messaging. How to send the right message to a consumer, how to tell the right story and how to attract the right audience all through delivering a clear message. Last Sunday marked the night each year where millions of people turn their […]
Your website is usually one of the first places people will go for more information about your company, your products and your services. We know it, you know it. Still, the use of website (WordPress) themes, responsive design standards and overall web design trends have created a scenario where many sites have similar layout standards. We’ve heard our […]
We talk a lot about blogging here at 834, and there are many benefits of blogging. We create content for many of our clients, and ourselves, from newsletters, press releases, story development and social media. Still, there is significantly more value in your blog posts and they have a longer lifetime than you’d ever imagine. In […]
