We often are approached to provide our services pro bono, and more times than not we accommodate the request. This blog isn’t about an unwillingness to provide services for free, it is about the need for organizations to understand the value of paying for communication services. As a marketer, I understand the value of public […]
We know that Friday is essentially the start of a long holiday weekend. We hope a few of you tuned in this a.m. to Your Biz Your Town as Shelley Irwin and myself chatted with the American Marketing Association of West Michigan, GR GiveCamp and the Faith Marie Losee Foundation talking about the upcoming Oktoberfest race. […]
If someone told you, “You need to brand your company,” would you disagree? No. You may think your branding was complete when you found a logo, but the branding process does not stop there. Your company’s brand image should extend past a logo. Since we already shared our tips on designing a logo in July’s […]
Here at 834 Design & Marketing, we continuously joke about having a “small army” of associates. Where other firms or agencies may offer opportunities to one or two select individuals, we always seem to be outnumbered by our ambitious student counterparts. This summer was no exception. In fact, we had more associates than ever before […]
Every wake up and think, crap! Where did my week go? Well that happened to us over at 834…you may have noticed…or not (shame on you then) that we neglected to post a recap from this month’s Your Biz Your Town. Well…it’s never too late to talk about great organizations, doing phenomenal things in our community. […]
Staying detached from your client work is a key part of being a graphic designer. That may sound really strange off the bat, but let me explain. The creation of a project for any artist has a personal connection to that individual in some way. Personal work especially speaks to who you are as a […]
It is no secret that 834 Design & Marketing resides on the west side of Grand Rapids and that we think it is the cat’s meow. This June’s #YourBizYourTown is dedicated to the west side of GR (with some Holland representation), which we think is the best side. Our guests today came representing hair, clothing […]
We love sharing our knowledge and love of social media, blogging and all things digital…especially with associations eager to learn how they can engage with their publics. Thanks to the Legal Marketing Association for asking us to speak today on building a presence and following on social media. A special thanks to Kate Harms from […]
Just because it is summer does not mean networking stops. Trust us…there is WAY too much great stuff happening to be ignored; May’s edition of #YourBizYourTown is proof of this. Dr. Seuss is in the house. SLD Read, a West Michigan literacy organization celebrating 40 years is holding a special event on Wednesday, June 18th. […]
Why dedicate just one day a year to the planet? We say, every day is Earth day. That’s why we dedicated April’s #YourBizYourTown to sustainability with special guests: Greener Grads, Goodwill Industries of Greater Grand Rapids, Kendall College of Art and Design at Ferris State University (KCAD) and the West Michigan Environmental Action Council (WMEAC). […]
