Perhaps one of the hardest things to do in life is to write a book or at least it seems that way…until you have to then promote said book. This blog is meant to be a resource to supplement the presentation given at Quit Whining Start Writing conference. As I mentioned in the presentation, promoting […]
Supposedly public relations as a career ranks up there with police officer, firefighter and emergency responder in regards to stress. Long hours, demanding clients, crisis management and constant surprises will do that to you. There is a reason people burn out so quickly in this field. It is hard and, frankly, the pay isn’t all that […]
Happy ArtPrize! Seriously though…do traffic and pedestrian laws go out the window during this 2 week period? Back to the point of this blog…another episode of Your Biz Your Town with WGVU’s Shelley Irwin and myself (Kim Bode)….oh and our guests. In no particular order we welcomed the following organizations/events to chat about their upcoming […]
As much as we hate (or love) to admit it, the first chilly days of fall have arrived — cue light jackets, chunky sweaters, [spiked] apple cider and the liquid gold that is a pumpkin spice latte. While this season brings many changes, the greatest is the gift of color. In anticipation of changing leaves and color […]
“Do you blog?” is the first thing a communications firm will likely ask you or recommend to you when you ask how to get more business or website views. We can’t stress enough how important it is for a company to create and distribute original content on a regular basis. Here are our reasons every […]
We often are approached to provide our services pro bono, and more times than not we accommodate the request. This blog isn’t about an unwillingness to provide services for free, it is about the need for organizations to understand the value of paying for communication services. As a marketer, I understand the value of public […]
We know that Friday is essentially the start of a long holiday weekend. We hope a few of you tuned in this a.m. to Your Biz Your Town as Shelley Irwin and myself chatted with the American Marketing Association of West Michigan, GR GiveCamp and the Faith Marie Losee Foundation talking about the upcoming Oktoberfest race. […]
If someone told you, “You need to brand your company,” would you disagree? No. You may think your branding was complete when you found a logo, but the branding process does not stop there. Your company’s brand image should extend past a logo. Since we already shared our tips on designing a logo in July’s […]
Here at 834 Design & Marketing, we continuously joke about having a “small army” of associates. Where other firms or agencies may offer opportunities to one or two select individuals, we always seem to be outnumbered by our ambitious student counterparts. This summer was no exception. In fact, we had more associates than ever before […]
Every wake up and think, crap! Where did my week go? Well that happened to us over at 834…you may have noticed…or not (shame on you then) that we neglected to post a recap from this month’s Your Biz Your Town. Well…it’s never too late to talk about great organizations, doing phenomenal things in our community. […]
