facebook marketing Archives

November 10, 2021

That’s so Meta

If you haven’t heard the news that Facebook has changed their name to “Meta” then you’re probably living your best life off the grid. Since the announcement was made, our digital-loving-selves have been drinking from the Twitter firehose and we gotta tell ya, there is some real great stuff out there. As a group of […]

A finger selecting a Facebook app on an tablet

December 3, 2018

Value-Based Lookalike Audiences

Facebook ads allow for some of the most specific and effective targeting in the digital space. This has been the case for quite some time, but it looks like the social media giant is upping the ante by adding Value-based Lookalike Audiences. What exactly do these new audiences mean for Facebook advertising campaigns? Our digital […]

October 29, 2015

Why Facebook Advertising Should be Part of your Marketing Strategy

Did you know you can target those who like peanut butter and jelly sandwiches on Facebook? While that might make sense if someone sells bread, peanut butter or jelly – what about for your business or organization? Why would you pay to advertise on Facebook, it’s free right? While Facebook is “free” to use when […]

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