The digital space is a robust and ever-evolving resource for companies who are seeking to reach their clients. In a space that’s constantly changing, it’s important to keep up-to-date on the latest news and trends in the industry. But what could be even better than keeping up-to-date? Trying to get ahead of the curve. We […]
Facebook ads allow for some of the most specific and effective targeting in the digital space. This has been the case for quite some time, but it looks like the social media giant is upping the ante by adding Value-based Lookalike Audiences. What exactly do these new audiences mean for Facebook advertising campaigns? Our digital […]
We get it – you’re busy, and spending time sorting through thousands of data points about your website isn’t too high on your priority list today. But chances are your ROI is. You’re investing resources into your marketing efforts, but do you know how they’re performing? That’s where we come in. Sit down for 10 […]
Finding the right candidates for a job opening is tricky, to say the least. Often, in working with companies on marketing strategies, we discover that talent recruitment is a major pain point for the organization due to a shortage of skilled labor coupled with competitive offerings at other businesses. Surprisingly to us, most of the […]
You may or may not have heard about this thing called a Google Partner. Fun fact: only 3% of firms in the US are official Google Partners – and we’re one of them! Here are some quick facts on what that means, and more importantly, how it helps you achieve your goals: The Certification Exam […]
Reddit promotes itself as the “Front Page of the Internet” and once you learn to maneuver it, you can see why. It offers varied content and is usually the origin of much of what you see on your other social media channels. Boasting a progressive and diverse audience, Reddit is consistently one of the most […]
No matter the business, more and more customers are turning to the digital space to find products and services that they need. The manufacturing industry is not excused from this digital trend. Many decision makers are starting out their search online, and if your brand isn’t represented well, they may not take action to connect […]
Social media moves fast. Real fast. On top of that, algorithms are now structured in a way that significantly hinders the impact of your organic content as a business page. While we can get behind the intentions – to provide a more engaging and valuable experience for users – it can be a pain the […]
***This article was originally published in the Grand Rapids Business Journal We are calling 2018 the year of digital marketing. Businesses that have a strong digital marketing game are those that have a clear digital marketing plan. Execution of your digital strategy includes the use of robust content marketing plans coupled with strategic website design […]
At 8THIRTYFOUR, we love data. We really love data. How else are you supposed to know which digital marketing efforts work and which don’t? We are constantly looking at and analyzing data and using it to report to clients on the performance of their campaigns. However, we were recently reminded that some of the web […]
