Public relations is often intangible when it comes to measuring the effectiveness or effects it has on your overall company sales. PR is meant to drive relationships, awareness and connections. By having a consistence presence in the media, you are keeping your competitors out of the spotlight, but that can’t always be tied back to […]
With growth comes hiring, with new hires comes lots and lots of interviews. How do you stand out from the crowd? How do you leave a good impression from just one interview? As a small business, what impresses us when we interview an individual for an open position are the characteristics and tactics below. If […]
We had a whole list of brand fails primed and ready to go for this blog, but over the weekend, a local brand demonstrated first hand a massive, “holy what, they did that?” brand failure. So, we scrapped what we had to focus on the hot mess happening on the Alpine Fricano’s Pizza Facebook page. […]
As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation. Reporters use interviews to gather information and flesh out their stories. It is the basic tool of news gathering and a great opportunity for your organization to communicate its messages to […]
A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap to meeting your business goals, whether it is awareness, generating leads or recruiting talent. Still not convinced? Here are 10 signs you need a communication strategy. Elevator pitch. You don’t […]
Unless you live your life under a very large boulder (possibly a mountain), you have inevitably heard something about Pokémon GO, the viral mobile game that was released in the U.S. about a week ago. The hype for the augmented-reality game was enormous as soon as Nintendo announced its production. Now that it has been released, […]
The past couple weeks have been particularly eventful for Team834. Not to say that every week doesn’t bring a new series of events that we tackle head on but these past couple weeks our “frequently heard at 834” consisted of “How is it already 4:30?” and “Wow, tomorrow’s Friday already, this week flew by!” Where […]
Media kits have been a traditional part of public relations for some time now, becoming the best way to deliver client information to the media regarding events, press conferences or exciting news that cannot be conveyed with a press release alone. Each media kit is composed of several components and can be tailored to each […]
A streamlined process is extremely important when it comes to getting public relations right. Today, that means using social media to reach-out and engage the people you need to be talking to for your client in order to maximize reach. At 834 we recognize this and have a full social media PR pitch process that we […]
View the updated 2019 version of Marketing vs Advertising vs Public Relations. At 834 | Integrated Communications, clients rely on our ability to provide a full range of communications services. Do you need an ad placement in a magazine? We can hook you up. Having trouble marketing your product to a specific audience? 834 […]
