Aaah yes…perhaps the most important component in hosting a fundraising event is the promotion. If you missed Part 1 and Part 2 of Breathing New Life into Stale Events, peruse those first before diving into event promotion with us. Once you finalize the theme, venue and start the planning…you need to immediately think about promoting. […]
This blog series is tackling the lame, boring and ineffective fundraising events the majority of us are forced to endure on a regular basis. If you missed Part 1, catch up here. Talk about creative. Each year the Holland Museum hosts a fundraising cruise on the Holland Princess. Planning is obviously key to hosting a […]
We were recently asked for our input on the importance of having PR and Marketing people on a nonprofit board. Our team is involved in many different nonprofit marketing committees and events either as volunteers or as contracted service providers. Nonprofit marketing is something that is often overlooked, and can also be a huge […]
The media is busy, there are less reporters and they are doing more work than ever before. Not only do they find the stories, write the stories, edit, tweet, Facebook and interview…they have to be their own marketer. Want to be successful? Follow these guidelines. Time sensitive story ideas. Old news isn’t news. Expert opinions. […]
Everyone always asks us, what is integrated communications? What do you mean 834 is an “integrated communication firm”? Here is the deal. A long time ago, in a universe far, far away…someone decided that communications would be separated out into 4 major disciplines: Design, Public Relations, Advertising and Marketing. Fast forward to 2015 and you […]
834 superstars live-tweeting at a client radio interview. An extra Friday in the month means a Bode Bonus Blog! I sit here writing this blog, right after #Team834 wrapped up another press conference for a client. There is nothing more enjoyable than sharing client news and seeing it picked up by multiple outlets. It requires…works, […]
Whether you are creating or maintaining your brand image there are certain “rules” to follow to ensure the success of your brand. Patience: Consumers do not recognize brands overnight. Unless your brand has been around for years, it will take time to develop. Focus: Focus your brand and know your limits. Do not try to […]
Grand Rapids, Mich., April 26, 2012 — Smith Haughey Rice & Roegge’s marketing department and 834 Design & Marketing have been honored with the 2012 “Gold PRoof Award” in the category of reputation and brand management for their work on the Flat Iron Building public relations campaign. The campaign brought awareness to the firm during […]
PR is so important to the success of any campaign, and should be weaved into all aspects of a company’s marketing. We are incredibly lucky to have such amazing media outlets, such as Rapid Growth Media in Grand Rapids. They cover innovation & job, development and non-profit news. Just today they covered the upcoming Dining […]
April showers bring an outpouring of events to Grand Rapids! If you are a professionals looking to be build your personal brand, now is the perfect time to get out there and get connected. See you around GR. Rapid Growth Not Your Average Speaker Series Tuesday, April 6th 5:15 pm – 7:15 pm Wealthy Theatre […]
